# Eco-Friendly Custom Cosmetics Glam-it! is Founded by JennGlamCo Offers Custom Elements of Beauty By Amy Duong | Published 2020-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glamit References: [glamit](https://www.glamit.com/) Glam-it! is a female-centric technology, fashion, beauty, and lifestyle brand that allows consumers to [customize their cosmetics](https://www.trendhunter.com/trends/maxpace). Notably, the products are [eco-friendly and vegan](https://www.trendhunter.com/trends/glass-skin) with no cruelty, sulfate, paraben, or gluten at all. The brand was founded by Jennifer Cheng in 2013 and is based in Hong Kong. It embodies the mission to empower young women all over the world to focus on what matters to them the most. It encourages environmental and social responsibility with the overall goal of maintaining sustainability in the world. One of its standout products is the Glampact, which is a patent-pending [modular makeup compact](https://www.trendhunter.com/trends/411-cosmetics) that incorporates a functional set of LED lights when it is opened. Image Credit: Glam-it! ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customizable Cosmetics:** Opportunity for the cosmetics industry to offer unique and tailored products to consumers. - **Eco-friendly Beauty:** Growing trend in the beauty industry towards environmentally responsible products and practices. - **Modular Packaging:** Innovative packaging designs, such as patent-pending modular compacts, can create a unique point of differentiation for cosmetic brands. ### Industries Being Reshaped - **Cosmetics:** Opportunity for cosmetics brands to offer eco-friendly and customizable options to appeal to socially responsible consumers. - **Fashion:** Fashion industry can pivot towards eco-friendly and sustainable practices to align with this emerging consumer trend. - **Technology:** Technology can play a role in developing innovative and sustainable packaging solutions for the beauty industry. ## Related on Trend Hunter - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Jam-Inspired Beauty Products](https://www.trendhunter.com/trends/jaminspired-beauty.md) - [City-Inspired Bold Lip Glosses](https://www.trendhunter.com/trends/bold-lip-gloss.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Customizable Gloss Bottles](https://www.trendhunter.com/trends/self-made-bottle.md) - [Eco-Friendly Portable Softbox Devices](https://www.trendhunter.com/trends/glambank.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Kid-Safe Makeup Kits](https://www.trendhunter.com/trends/jovy.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md)