# Fashion First Aid The Glambulance Will Scour the City for Subjects with Sickly Style Sense By Amelia Roblin | Published 2011-09-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/glambulance References: [refinery29](http://www.refinery29.com/cynthia-rowley-1) & [cynthiarowley](http://www.cynthiarowley.com/) All eyes are on the great American city during New York Fashion Week and some stylish citizens would be happy to see the despicable dressers put away during the all the publicity. Given the inhumane nature of this scheme, a Glambulance will instead be circling the [busy streets](https://www.trendhunter.com/trends/lil-sweet-treat) and offering assistance to disagreeable residents and tourists. The Glambulance looks just like a real emergency vehicle, complete with the flashing lights and a recuperation room in the back of the truck. It is however decorated to read "Fashion First Aid," which is the collaboration between [Band-Aid](https://www.trendhunter.com/trends/the-met-x-bandaid) and designer Cynthia Rowley. Any unlucky individuals who are hauled into the Glambulance will be fortunate enough to receive treatment from a [hairstylist and makeup artist](https://www.trendhunter.com/trends/wig-styling) Mickey Williams. You'll be better than new when you emerge. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Fashion Emergency Services:** There is an opportunity to disrupt the emergency services industry by creating a dedicated team who offer Fashion First Aid that can be provided to people who have a fashion emergency. - **Fashion Recovery Vehicles:** There is an opportunity to disrupt the transportation industry by creating vehicles that offer Fashion First Aid to people on the go who may need help with their fashion emergency. - **Mobile Beauty Services:** There is an opportunity to disrupt the beauty industry by creating mobile beauty services that can be provided to people who have a fashion emergency on the go. ### Industries Being Reshaped - **Emergency Services:** Emergency services can survey the demand for fashion emergency services to potentially open a dedicated unit for people with fashion emergencies. - **Transportation:** Transportation companies could create vehicles that are similar to the Glambulance exclusively for fashion emergencies. - **Beauty:** Beauty companies can create mobile beauty services for instances where people are in sudden need of glamour help. ## Related on Trend Hunter - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Collagen-Powered Pop-Ups](https://www.trendhunter.com/trends/vital-diner.md) - [Double-Decker Bus Skincare Tours](https://www.trendhunter.com/trends/no7-skin-rehab-tour.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Artful Bandage Collections](https://www.trendhunter.com/trends/the-met-x-bandaid.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Revolutionary Medical Workwear](https://www.trendhunter.com/trends/jaanuu.md) - [Holiday Emergency Hotlines](https://www.trendhunter.com/trends/the-party-paramedics.md)