# Scintillating 70s Spreads Glam Slam by Mariah Jelena Reclaims a Pair of Retro Jewels By Amelia Roblin | Published 2011-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glam-slam-by-mariah-jelena References: [fashionising](http://www.fashionising.com/pictures/b--grace-moor-emily-thomas-shon-7947.html) & [mariahjelena.tumblr](http://mariahjelena.tumblr.com/post/8536703111/editorial-in-the-latest-schon-issue-13) The observer may at first be certain that she's looking at an authentic 1970s photo shoot, but actually Glam Slam by Mariah Jelena is a convincing contemporary replica of a retro editorial. Together, stylist Andrew Zumbo, makeup artist Dylan Senthilan and hair stylist Lyndal Vile worked quite cleverly to dress these girls in [stunning flashback fashions](https://www.trendhunter.com/trends/rendezvous-ivory). Sparkling golden gowns with skintight long sleeves are pictured next to high-waisted tapered pants and skirts. Wide-brim hats and [chunky colorful earrings and bracelets](https://www.trendhunter.com/trends/vintageinspired-jewelry) beautifully complement [bright orangey-red lipstick](https://www.trendhunter.com/trends/il-pranzo-campaign) and natural tumbling curls. While models Emily Thomas and Grace Moore exude a convincing air of vintage vixens, the Schon! #13 feature goes deeper than that. Glam Slam by Mariah Jelena is shot amidst a domestic setting of antique furnishings and fittings and each image is washed with a grainy filter to suggest age. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion Replicas:** There is a growing trend of creating contemporary replicas of retro fashion shoots, providing opportunities for brands to tap into nostalgia and revive iconic styles. - **Vintage-inspired Styling:** The use of antique furnishings, fittings, and grainy filters in photo shoots is gaining popularity, offering opportunities for creative professionals to evoke a sense of nostalgia and timelessness. - **Bold 70s-inspired Accessories:** Chunky colorful earrings, bracelets, and wide-brim hats are making a comeback, presenting opportunities for jewelry and accessory brands to revive and reinterpret iconic 70s styles. ### Where This Applies - **Fashion Photography:** Fashion photographers can capitalize on the trend of creating contemporary replicas of retro photo shoots by offering their expertise in capturing the essence of bygone eras while adding a modern twist. - **Vintage Furniture and Decor:** With the increasing demand for antique furnishings and fittings, vintage furniture and decor businesses can capture the market by providing authentic pieces that evoke a sense of nostalgia. - **Jewelry and Accessories:** Jewelry and accessory brands can tap into the trend of bold, 70s-inspired accessories by creating pieces that capture the essence of the era while adding a contemporary flair. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Heritage-Inspired High-End Jewelry Lines](https://www.trendhunter.com/trends/heritageinspired-highend-jewelry.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Italian Heritage Jewelry](https://www.trendhunter.com/trends/pomellatos-collezione-1967.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)