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# 70s Glamazon Editorials
'Glam Nouveau' in NAAG Channels Brigitte Bardot and Bianca Jagger

By Marissa Brassfield | Published 2010-11-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/glam-nouveau-in-naag
References: [fashiongonerogue](http://fashiongonerogue.com/viktoriya-sasonkina-anna-palma-glam-noveau-naag/) & [naag](http://naag.com/shoots/shoot_-_glam_nouveau)

I love the 70s glamazon aesthetic embraced in '[Glam Nouveau](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour)' in NAAG. Photographers Anna Palma and Ray Brown combined for a beautifully-shot editorial. Model Viktoriya works it in effortless pieces curated by stylist Lauren Austin Wood, including high-waisted boot-cut jeans, fur coats and knit shorts from the likes of Carolina Herrera, [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and Rachel Conrey.

**Implications** - The wild hair within the Glam Nouveau editorial was styled by Raymond McClaren. The models show off perfectly wind-blown hair and tousled up-dos that often look pink due to the lighting used within the shoot. Angie Parker and Ray Brown work together on the model's makeup, creating [dramatic bright-red lips](https://www.trendhunter.com/trends/il-pranzo-campaign) and sultry cat-eyed looks.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 64% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **70s Glamazon Aesthetic:** Opportunity for fashion brands to embrace and modernize the retro-inspired 70s glamazon style.
- **Effortless Curated Pieces:** Opportunity for retailers to curate collections of high-waisted boot-cut jeans, fur coats, and knit shorts that embody the easy and chic style of the Glam Nouveau editorial.
- **Wild Hair and Dramatic Makeup:** Opportunity for hair and beauty brands to offer products and tutorials to achieve the wind-blown hair and sultry cat-eyed looks showcased in the Glam Nouveau editorial.

### Where This Applies

- **Fashion:** Fashion brands can tap into the 70s glamazon aesthetic and offer retro-inspired collections to cater to the demand for nostalgic fashion trends.
- **Retail:** Retailers have the opportunity to curate collections of clothing and accessories that capture the effortless and chic style showcased in the Glam Nouveau editorial.
- **Hair and Beauty:** Hair and beauty brands can develop and promote products that help achieve the wild, wind-blown hair and dramatic makeup looks featured in the Glam Nouveau editorial.

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