# Puzzle Cube Advent Calendars Benefit's Glam Cube Makeup Advent Calendar Shares Full Sizes & Minis By Laura McQuarrie | Published 2025-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glam-cube-makeup-advent-calendar References: [cnn](https://www.cnn.com/cnn-underscored/gifts/best-advent-calendar) & [benefitcosmetics](https://www.benefitcosmetics.com/en-us/product/advent-calendar-ADVENT.html)  Some beauty brands differentiate their advent calendars by offering a wide variety of products, while others emphasize a high overall value, and for the 2025 holiday gifting season, [Benefit Cosmetics](https://www.trendhunter.com/trends/beneland) unveiled the Glam Cube Makeup Advent Calendar Gift Set. This uniquely shaped seasonal countdown, modeled after a colorful puzzle cube, contains 24 days of surprises to discover in the form of full-size, mini and fun-size products. With this countdown, Benefit Cosmetics invites recipients to spin, flip, twist and unlock fan-favorite products like the original [Hoola](https://www.trendhunter.com/trends/hoola-wave-cream-bronzer-balm-1) bronzer powder, BADgal BANG! BIGGER, BADDER volumizing mascara, and the [POREfessional](https://www.trendhunter.com/trends/benefit-cosmetics-and-secret-cinema) Deep Retreat pore-clearing clay mask. Additionally, there are makeup-removing pads, soothing hydrogel undereye masks and a hair scrunchie, plus a lot more to unbox. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 66% | Activity: 55% | Freshness: 53% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advent Calendars:** Advent calendars are evolving into interactive experiences where consumers engage with products through playful elements like puzzle cubes. - **Multi-format Product Offerings:** Brands are capitalizing on the trend of offering a diverse range of product sizes, from full-size to mini, catering to different consumer preferences within a single advent calendar. - **Gifting as a Personalized Experience:** The concept of personalizing gift experiences by integrating fan-favorite products encourages deeper consumer engagement and loyalty. ### Sectors Adopting This - **Beauty and Cosmetics:** In the beauty sector, advent calendars are transforming into experiential gifts that combine product variety with interactive design. - **Holiday and Gifting:** The holiday gifting industry is seeing a surge in advent calendars that provide unique unboxing experiences and enhanced consumer involvement. - **Retail Merchandising:** Retailers are leveraging creative packaging and interactive elements such as puzzle-themed designs to elevate product presentation and attract buyers. ## Related on Trend Hunter - [Halloween-Themed Self-Care Collections](https://www.trendhunter.com/trends/lushs-2025-halloween-collection.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Luxury Chocolatier Advent Calendars](https://www.trendhunter.com/trends/2025-vosges-hautchocolat-advent-calendar.md) - [Pink Beauty Advent Calendars](https://www.trendhunter.com/trends/25day-advent-calendar.md) - [Game-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/beneland.md) - [Luxury Festive Fragrance Products](https://www.trendhunter.com/trends/arran-sense-of-scotland.md) - [Haute Beauty Advent Calendars](https://www.trendhunter.com/trends/boozyshop-advent-calendar.md) - [Holiday-Ready K-Beauty Collections](https://www.trendhunter.com/trends/tirtir.md) - [Self-Care Advent Calendars](https://www.trendhunter.com/trends/next-advent-calendar.md)