# Aromatic Outburst Ads The Glade Microspray 'Springtime' Campaign Explodes with Color By Amelia Roblin | Published 2010-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/glade-microspray-springtime References: [coloribus](http://www.coloribus.com/adsarchive/prints/glade-air-freshener-springtime-4-14047205/resizes/1024/) & [giovannidraftfcb.br](http://www.giovannidraftfcb.com.br/) Every day can be spring according to these [Glade Microspray](https://www.trendhunter.com/trends/coastal-sunshine-citrus) 'Springtime' ads. Designed by the Brazil-based Giovanni+Draftfcb agency, these prints portray a riot of color escaping from the [fragrant air freshener](https://www.trendhunter.com/trends/air-wick-x-lindsay-hubbard) in effervescent forms derived from nature. Emerging as [flowers, leaves and butterflies](https://www.trendhunter.com/trends/where-the-good-things-gro), the sweet-smelling sprays bring nature into every room of the house. No matter the season, the spirited scent of Glade Microspray 'Springtime' will enliven your living spaces. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nature-inspired Advertising:** There is an opportunity for brands to create captivating ads by incorporating natural elements and vibrant colors into their campaigns. - **Scent Marketing:** Businesses can utilize scents as a powerful marketing tool to enhance customer experiences and create a unique brand identity. - **Indoor Air Quality:** The demand for products that improve indoor air quality is growing, presenting an opportunity for businesses to develop innovative solutions. ### Sectors Adopting This - **Advertising:** The advertising industry can explore the use of nature-inspired visuals and scents to create memorable and engaging campaigns. - **Home Fragrance:** Companies in the home fragrance industry can tap into the trend of incorporating natural elements in their product designs and marketing strategies. - **Air Purification:** Businesses focusing on air purification technologies can innovate and develop products that provide both functionality and pleasant scents for improved indoor air quality. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Fragrance-Inspired Bouquets](https://www.trendhunter.com/trends/air-wick-x-1800flowers.md) - [Coastal Vacation-Themed Fragrances](https://www.trendhunter.com/trends/coastal-sunshine-citrus.md) - [Grass-Scented Fragrance Kits](https://www.trendhunter.com/trends/essence-de-lawn-by-cub-cadet.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md) - [Two-Step Spritz Campaigns](https://www.trendhunter.com/trends/make-it-pop-gordons-spritz-edition.md)