# Patriotic Candy Packaging The New Glacier Fruits Packaging Features a Union Jack Design By Katherine Pendrill | Published 2016-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/glacier-fruits References: [foodbev](http://www.foodbev.com/news/foxs-launches-limited-edition-union-jack-design-for-glacier-fruits-sweets/) & [bigbearuk](http://www.bigbearuk.com/) To celebrate Queen Elizabeth's 90th birthday and the upcoming summer Olympics, Big Bear Confectionery has announced the release of a [patriotic packaging design](https://www.trendhunter.com/trends/limitededition-drinkware) for its popular Glacier Fruits boiled sweets. Like other brands, the patriotic makeover gives the company a tangible way to show off its proud British heritage. The limited-edition packaging for Glacier Fruits consists of a large [Union Jack](https://www.trendhunter.com/trends/pimms-platinum-jubilee) design the covers the entire length of the packet. The bold design is meant to help the brand connect with patriotic Brits during a time that includes momentous occasions such as the Queen's birthday, the Olympic games and even the [EU](https://www.trendhunter.com/trends/melopack-solution) referendum. As the head of trade marketing for Big Bear Confectionery Ross Stanley explains, "These sweets offer a real fun factor, and celebrate all things British with a big summer of sports and events ahead." ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Patriotic Packaging:** Opportunity for businesses to create limited-edition packaging designs that connect with consumers during significant cultural events and celebrations. - **Celebrating Heritage:** Brands can showcase their cultural heritage through bold and eye-catching packaging designs, appealing to consumers' sense of national pride. - **Brand Associations:** Opportunity for companies to create positive associations with national events, showcasing their support and connection to the local community. ### Sectors Adopting This - **Confectionery:** Confectionery brands can leverage the power of patriotic packaging to engage consumers and boost sales during key national celebrations and events. - **Marketing and Advertising:** Marketing and advertising agencies can offer creative design services to help brands develop eye-catching and impactful patriotic packaging concepts. - **Event and Merchandising:** Event and merchandising companies can collaborate with brands to create custom packaging for special occasions, providing unique and memorable experiences for consumers. ## Related on Trend Hunter - [Patriotic Gummy Candies](https://www.trendhunter.com/trends/haribo-red-white-blue-goldbears.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Royal Celebration Chocolates](https://www.trendhunter.com/trends/cadbury-products.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Queen-Celebrating Liqueur Branding](https://www.trendhunter.com/trends/pimms-platinum-jubilee.md) - [Summertime Americana Chip Branding](https://www.trendhunter.com/trends/pringles-fourth-of-july.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)