# Vegan Clay-Infused Skincare Bl'eau Launched Glacial Oceanic Clay Masks to Nourish Skin By Grace Mahas | Published 2020-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/glacial-oceanic-clay-masks References: [bleaubeauty](https://bleaubeauty.com/) & [bleaubeauty](https://bleaubeauty.com/) Bl'eau, the ethical, natural and innovative skincare, recently launched a new nature-inspired skincare line -- the Canadian Glacial Oceanic Clay Masks. As the name suggests, this futuristic product features an array of natural ingredients including algae, [seaweed](https://www.trendhunter.com/trends/omaly), spirulina, and over 60 bountiful minerals. Combined, these ingredients work to nourish and restore while boasting anti-bacterial, anti-inflammatory and moisturizing attributes to restore and hydrate your skin. "Bl'eau prides itself on being pure and pristine", said Crystal Guo, Product Manager at Bl'eau. "There's a growing trend towards skincare products that contain natural ingredients with no harmful substances. Bl'eau believes in the healing powers of nature and is committed to creating the healthiest, highest-performing blends of face masks while being transparent about sourcing and development." Thanks to its [100% vegan formula](https://www.trendhunter.com/trends/vegan-skincare-products) and all-natural ingredients, the Glacial Oceanic Clay Masks will appeal to conscious consumers. Image Credit: Bl'eau ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Skincare:** The trend towards skincare products with natural ingredients and no harmful substances creates opportunities for innovative companies like Bl'eau. - **Vegan Beauty:** The increasing demand for vegan products presents disruptive innovation opportunities for companies like Bl'eau that offer 100% vegan skincare options. - **Transparent Sourcing:** The emphasis on transparency in sourcing and development of skincare products provides opportunities for companies like Bl'eau to differentiate themselves in the market. ### Who This Affects Most - **Skincare:** The skincare industry can benefit from the disruptive innovation opportunities offered by natural and vegan skincare products like Bl'eau's Glacial Oceanic Clay Masks. - **Beauty:** The beauty industry can capitalize on the rising trend of vegan beauty products, such as the 100% vegan formula used in Bl'eau's skincare line. - **Wellness:** The wellness industry can tap into the demand for skincare products that emphasize natural ingredients and transparent sourcing, as demonstrated by Bl'eau's commitment to purity and healing powers of nature. ## Related on Trend Hunter - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Intense Hydration Skincare](https://www.trendhunter.com/trends/water-bank-blue-hyaluronic-intensive-moisturizer.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md)