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# $15 Bottled Water
GLACE Rare Iceberg Water Lets You Guzzle From a Glacier

By Michael Hines | Published 2010-11-28 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/glace-rare-iceberg-water
References: [bornrich.org](http://www.bornrich.org/entry/glace-rare-iceberg-water-is-like-a-fine-wine-for-connoisseurs/) & [icebergcanada](http://www.icebergcanada.com/home.htm)

If you want to taste the [freshest water](https://www.trendhunter.com/trends/sparkling-mineral-water) that the world has to offer, then you want GLACE Rare Iceberg Water. This water is made from Greenland glaciers with a taste that has been described as "drinking air."

All of this purity and air-like taste comes at a price, though. A bottle of GLACE Rare Iceberg Water sells for anywhere from $12 to $15, depending on its size. I love [a little luxury](https://www.trendhunter.com/trends/glen-grant-distillery) now and then, but I don't think I'd be willing to spring for a [$15 bottle of water](https://www.trendhunter.com/trends/eternal-water) anytime soon.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 51% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Bottled Water:** Disruptive innovation opportunities include creating premium water brands with unique sourcing and flavors.
- **Sustainable Packaging:** Opportunities exist to develop eco-friendly packaging solutions for luxury bottled water that align with consumer expectations.
- **Artisanal Water Brands:** Innovation opportunities lie in the creation of small-batch, craft water brands with unique and locally-sourced water profiles.

### Where This Applies

- **Beverage:** The beverage industry can explore premium water offerings and sustainable packaging solutions for a discerning consumer base.
- **Luxury Goods:** Luxury goods industry can consider adding exclusive water collections as a premium offering to their clientele.
- **Environmental Sustainability:** Environmental sustainability industry can partner with premium water brands to develop sustainable packaging solutions and reduce environmental impact.

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