# Giving The Gift Of Health Healthcare VISA Gift Cards By Alex Covert | Published 2007-11-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/giving-the-gift-of-health-healthcare-gift-cards References: [medgadget](http://www.medgadget.com/archives/2007/11/a_strange_new_kind_of_gift_card.html) & [givewell](http://www.givewell.com/) For the person who has everything, there is now the Healthcare Visa(R) Gift Card. Highmark Inc.. It is a gift card that can be used on co-pays for doctor visits, prescriptions, vision care, dental care, health club memberships and elective procedures. The cards can only be purchased online at [Givewell.com](http://www.givewell.com) or via their toll-free phone number. **Implications** - Healthcare is a luxury for some since the recession hit, so this is why the [Healthcare Visa Gift Card](https://www.trendhunter.com/trends/benefits-program) is such a phenomenal idea. Capitalizing on the new mentality that has consumers focusing on their most basic needs, Visa is profiting while helping those in need of care. It's a great example of exploiting chaos. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Healthcare Gift Cards:** The concept of offering healthcare gift cards can be explored as a potential disruptive innovation opportunity in the healthcare and gifting industries. - **Online Healthcare Services Market:** Online healthcare service providers can leverage the popularity of healthcare gift cards by collaborating with issuers and expand their services and customer base. - **Healthcare Industry Partnerships:** Partnerships between healthcare providers, insurance companies, and gift card issuers can help facilitate the adoption of healthcare gift cards and reach a wider audience. ### Sectors Adopting This - **Healthcare:** The healthcare industry can leverage the demand for healthcare gift cards by offering such services and increasing accessibility to basic healthcare necessities. - **E-commerce:** E-commerce platforms can explore the potential of offering healthcare gift cards as products, integrating the service into their gifting offerings. - **Fintech:** FinTech companies can partner with healthcare gift card issuers to offer seamless transactions and improve the overall experience for customers. ## Related on Trend Hunter - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Wellness Credit Cards](https://www.trendhunter.com/trends/wellness-credit-card.md) - [Vegan Lifestyle Gift Cards](https://www.trendhunter.com/trends/vegan-gift-card.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Convenient Swedish Massage Gifts](https://www.trendhunter.com/trends/the-now-massage.md) - [Virtual Health Memberships](https://www.trendhunter.com/trends/gnc.md) - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Wellness-Centric Credit Cards](https://www.trendhunter.com/trends/elite-mastercard.md) - [Digital Gifting Platforms](https://www.trendhunter.com/trends/digital-gifting-platform.md)