# Face Recognition Campaigns Lenovo Computer Ad Places Your Head in the Password Field By Vincent Salera | Published 2009-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giving-face-to-your-computer-lenovo-computers-showcase-face-recognition References: [adsoftheworld](http://adsoftheworld.com/media/ambient/lenovo_face_recognition) This ad for computer manufacturer [Lenovo](https://www.trendhunter.com/trends/lenovos-new-laptop) uses a comical approach to showcase their ‘face recognition’ feature. Although at first glance the image looks more like an ad for a hacker than one for a security feature, once you read the tagline the print ad becomes crystal clear. After all, that’s gotta hurt. The ad was created by advertising agency [Ogilvy](https://www.trendhunter.com/trends/vaseline-screen-block), Bangalore, India with creative direction by Rod Vallis and Arun KT. **Implications** - And I think it's pretty safe to say that they have a winner on their hands. This is the kind of ad that appeals to any Internet-obsessed consumer, and in this day and age, that applies to quite a few people ranging in age and career. [Oglivy](https://www.trendhunter.com/trends/freeyoursmile-campaign), Bangalore, India knocked it out of the park with this one. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Comedic Advertising:** The success of using humor and clever visuals in Lenovo's ad may inspire more companies to incorporate comedic advertising into their campaigns. - **Facial Recognition Technology:** The use of facial recognition technology for security purposes in advertising may spark further innovations in the development and implementation of this technology. - **Cybersecurity Campaigns:** Lenovo's ad emphasizes the importance of cybersecurity and may encourage other companies to create similar campaigns to promote their own security features. ### Where This Applies - **Computer Hardware Manufacturing:** Lenovo's successful use of creative advertising to promote their security features within personal computers highlights the potential for other computer hardware companies to adopt similar campaigns. - **Advertising and Marketing:** The ad's success may encourage advertising agencies to explore more innovative and creative ways to showcase their clients' products and services. - **Technology and Cybersecurity Consulting:** Lenovo's ad emphasizes the importance of cybersecurity and may increase demand for consulting services related to implementing facial recognition technology for security purposes. ## Related on Trend Hunter - [AI-Powered Laptop Lock Detections](https://www.trendhunter.com/trends/vivobook-s-15.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Easily Customizable Laptops](https://www.trendhunter.com/trends/lenovos-new-laptop.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md) - [Collaborative Artistic Projects](https://www.trendhunter.com/trends/creator-odyssey.md) - [Facial Recognition Smart Locks](https://www.trendhunter.com/trends/lockly-visage.md)