# Restaurant-Branded Food Charities Chicken Salad Chick is Launching its Annual Giving Card Program By Elena Rahman | Published 2021-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giving-card References: [chickensaladchick](https://www.chickensaladchick.com/our-food/giving-card/)  [Chicken Salad Chick](https://www.trendhunter.com/trends/chicken-salad) is showing holiday gratitude against this year through its annual Giving Card program. Thus far, the charitable initiative has raised over $1 million since its initial launch five years ago. The fast-casual chicken salad restaurant is bringing the program back to spread the gift of food to those in need. Fans can purchase a $5 Giving Card at any Chicken Salad Chick location. They receive monthly rewards adding up to more than $60 of free items in return. All proceeds from the Giving Card program will be donated to [local food charities](https://www.trendhunter.com/trends/local-food-support) and [CURE](https://www.trendhunter.com/trends/cure-hydration-kids-electrolyte-drink-mix), dedicated to childhood cancer research and support. The philanthropic program aims to break last year's record of selling more than 56,000 Giving Cards. Image Credit: Chicken Salad Chick ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 6% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Charity Programs:** Businesses can create branded philanthropic initiatives that give back to their communities and increase customer engagement. - **Rewards Programs for Charity:** Businesses can offer rewards programs for customers who donate to charitable causes, encouraging them to give back and driving sales. - **Corporate Social Responsibility:** Businesses can prioritize social responsibility and philanthropy as part of their brand values, attracting socially conscious customers and enhancing their reputation. ### Where This Applies - **Fast-casual Dining:** Fast-casual restaurants can attract customers and engage with their communities by launching charity initiatives like the Giving Card program. - **Retail:** Retail companies can increase customer loyalty and drive sales by partnering with charitable organizations to offer rewards programs and encourage donations. - **Nonprofits:** Nonprofit organizations can collaborate with businesses to create cause marketing programs that benefit both parties and raise awareness for social issues. ## Related on Trend Hunter - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Chicken Salad QSR Promotions](https://www.trendhunter.com/trends/chicken-salad.md) - [Digital QSR-Backed Cookbooks](https://www.trendhunter.com/trends/shared-table.md) - [Charitable Fried Chicken Meals](https://www.trendhunter.com/trends/slim-chickens-and-no-kid-hungry.md) - [Holiday-Themed Chicken Salads](https://www.trendhunter.com/trends/deck-the-holly.md) - [Portable Chicken Salad Wraps](https://www.trendhunter.com/trends/chicken-salad-wraps.md) - [QSR-Made Chocolate Cakes](https://www.trendhunter.com/trends/chicken-salad-chick-1.md) - [Mediterranean-Style Chicken Salads](https://www.trendhunter.com/trends/greek-goddess.md) - [Melty Cheese Chicken Sandwiches](https://www.trendhunter.com/trends/the-chick-melt.md)