# Charitable Ecommerce Initiatives DEMDACO Helps Children’s Mercy Kansas City with the Giving Bear By Grace Mahas | Published 2020-09-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/giving-bear-1 References: [prnewswire](https://www.prnewswire.com/news-releases/demdaco-collaborates-with-childrens-mercy-kansas-city-to-support-children-during-their-time-of-need-301122753.html) & [demdaco](https://www.demdaco.com/shop-by/giving-bear/) DEMDACO, the popular eCommerce gifting platform, recently kicked-off its partnership with [Children’s Mercy Kansas City](https://www.trendhunter.com/trends/milk-cookies-campaign) with its signature 'Giving Bear.' The brand will donate a portion of the sales to the children's organization to support its mission of transforming the health, well-being, and potential of children. "DEMDACO has always been dedicated to lifting the spirits in consumers," said Dave Kiersznowski, CEO of DEMDACO. "As we look to further our purpose pursuing business as a human endeavor, it was an easy decision to bring a little comfort, a little safe and a little brave to children going through trying times. Childhood health, care, research and innovation are vital to transforming the lives of young people around the world today, and we couldn't think of a more worthy organization to join forces with than [Children's Mercy](https://www.trendhunter.com/trends/dear-santa-bar)." The Giving Bear is available to purchase online through DEMDACO. Image Credit: DEMDACO ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Ecommerce:** Opportunity for ecommerce platforms to incorporate charitable initiatives into their business models, supporting worthy causes while enhancing the customer experience. - **Partnership Marketing:** Collaborative partnerships between brands and charitable organizations offer opportunities for businesses to align with a cause and generate positive brand associations. - **Purpose-driven Businesses:** Consumers increasingly support businesses that demonstrate a clear purpose and a commitment to social impact, creating opportunities for purpose-driven companies to thrive. ### Sectors Adopting This - **Ecommerce:** Ecommerce platforms can leverage the power of charity to enhance their brand image and drive customer loyalty. - **Retail:** Collaborations between retail brands and charitable organizations create opportunities to differentiate from competitors and engage socially-conscious consumers. - **Nonprofit:** Nonprofit organizations can seek strategic partnerships with businesses to generate additional funding and raise public awareness of their cause. ## Related on Trend Hunter - [Kid-Focused Pizza Donation Campaigns](https://www.trendhunter.com/trends/thanks-and-giving.md) - [Social Good Pajama Donations](https://www.trendhunter.com/trends/petit-lem.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Travel Company Charity Initiatives](https://www.trendhunter.com/trends/sickkids-foundations.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Charity-Supporting Chocolate Campaigns](https://www.trendhunter.com/trends/lindt-and-nspcc.md) - [Stuffed Toy Sports Partnerships](https://www.trendhunter.com/trends/buildabear-workshop-1.md) - [Child Care CSR Foundations](https://www.trendhunter.com/trends/dedication-to-life.md) - [Seasonal Charitable Chocolatier Campaigns](https://www.trendhunter.com/trends/lindt-sprngli.md)