# Charitable Wedding Registries Give:Tendr Encourages Newly Weds' Guests to Donate to a Good Cause By Jana Pijak | Published 2017-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/givetendr References: [tendr](https://www.tendr.com/givetendr) Give:Tendr is an innovative gift registry service that allows newlyweds and their guests to make a positive impact on the world. The charitable service aims to make an "emotional, financial, and social impact," and rivals traditional gift registries which consist of furniture, appliances, and other home essentials that end up underused by recipients. Give:Tendr is an extension of Tendr, a platform that makes the process of [cash gift giving](https://www.trendhunter.com/trends/digital-gifting-platform) more seamless for both those providing the gesture, and their recipients. The design-conscious platform allows gift givers to send money to those celebrating weddings, graduations, the start of a family, and other milestones, while allowing recipients to send an elegant thank you note in return. The platform's latest feature is a [wedding registry](https://www.trendhunter.com/trends/lets-celebrate) that replaces physical gifts with [charitable donations](https://www.trendhunter.com/trends/givinggpt) to both national, and political causes, along with foundations specifically dear to those getting married. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Why This Trend Is Growing - **Charitable Wedding Registries:** Opportunity for disruptive innovation in the wedding industry by offering couples the option to replace physical gifts with charitable donations. - **Platform Innovation for Cash Gift Giving:** Opportunity for disruptive innovation in the gifting industry by providing a seamless platform for sending and receiving cash gifts for various occasions. - **Socially Conscious Gift Giving:** Opportunity for disruptive innovation in the gift registry industry by allowing guests to make a positive impact through donations to charitable causes. ### Industries Being Reshaped - **Wedding Industry:** Disruptive innovation opportunity for wedding service providers to offer charitable wedding registries as an alternative to traditional gift registries. - **Gifting Industry:** Disruptive innovation opportunity for the gifting industry by creating platforms that facilitate seamless cash gift giving for various occasions. - **Gift Registry Industry:** Disruptive innovation opportunity for gift registry platforms to offer socially conscious options that allow guests to make charitable donations. ## Related on Trend Hunter - [Digital Wedding Registry Services](https://www.trendhunter.com/trends/create-a-wedding-registry.md) - [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md) - [AI-Generated Wedding Registries](https://www.trendhunter.com/trends/wedding-registry1.md) - [Stranger Wedding Marketplaces](https://www.trendhunter.com/trends/invitin.md) - [Bereavement Gift Registries](https://www.trendhunter.com/trends/bereaveme.md) - [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md) - [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md) - [Experiential Gift Registries](https://www.trendhunter.com/trends/gift-registry-platform.md) - [Platform-Enabled Baby Registries](https://www.trendhunter.com/trends/etsy-1.md)