# Collector-Focused Loyalty Programs Old World Christmas Rewards Year-Round Ornament Collecting By Mursal Rahman | Written with AI assistance | Published 2026-09-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gives-fans-points References: [prnewswire](https://www.prnewswire.com/news-releases/old-world-christmas-celebrates-national-ornament-day-with-the-launch-of-its-first-loyalty-program-302888434.html)  Old World Christmas is introducing [collector-focused loyalty programs](https://www.trendhunter.com/trends/Experiential-loyalty-programs) with the Collectors Club, a free rewards system designed around [year-round ornament collecting](https://www.trendhunter.com/trends/kids-club). Members begin with 150 points and progress through Collector, Keeper and Legacy tiers, earning between five and six points per dollar depending on their status. Beyond purchases, the program awards points for birthdays, email and SMS sign-ups, social media follows, viewing brand content and submitting ornament design ideas. Tier status remains active for a rolling 12 months once earned. For Old World Christmas, the program creates incentives for customers to engage with the brand outside the traditional holiday shopping period. Rewarding content interaction and community participation can also strengthen relationships with dedicated collectors while generating repeat website visits. With more than 2,000 ornament designs and up to 200 new additions annually, the [tiered structure](https://www.trendhunter.com/trends/tiered-fast-food-loyalty-programs) encourages continued collecting while giving the company additional opportunities to build recurring customer relationships. Image Credit: Old World Christmas ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 28% | Activity: 25% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Collector Loyalty Ecosystems:** Tiered rewards built around hobbyist identity reveal new potential for brands to transform occasional buyers into recurring community participants. - **Year-round Seasonal Engagement:** Holiday-linked products are being repositioned through always-on incentives that reduce dependence on peak shopping windows and sustain customer attention. - **Participation-based Rewards:** Points for content viewing, social follows and idea submissions highlight how loyalty programs can convert non-purchase behaviors into valuable relationship data. ### Sectors Adopting This - **Collectibles:** Expanding loyalty mechanics around collecting behavior creates fresh pathways for limited-edition releases, community status and long-term customer retention. - **Holiday Retail:** Seasonal merchants can benefit from engagement models that keep consumers connected to festive categories beyond traditional gifting periods. - **Customer Loyalty:** Modern rewards platforms are evolving from transaction tracking into engagement systems that recognize advocacy, creativity and digital participation. ## Related on Trend Hunter - [Gamified Loyalty Campaigns](https://www.trendhunter.com/trends/collect-points-with-ikea-family.md) - [Omnichannel Loyalty Programs](https://www.trendhunter.com/trends/club-bero.md) - [Restaurant Platform Loyalty Programs](https://www.trendhunter.com/trends/opentable-regulars.md) - [Airline Loyalty Program Revamps](https://www.trendhunter.com/trends/the-british-airways-club.md) - [Sports-Centric Loyalty Programs](https://www.trendhunter.com/trends/sports-loyalty-program.md) - [Reward-Maximizing Pizza Loyalty Programs](https://www.trendhunter.com/trends/toppers-pizza-upper-crust-society.md) - [Customer-Centric Rewards](https://www.trendhunter.com/trends/ll-bean-rewards.md) - [Tiered Points Loyalty Programs](https://www.trendhunter.com/trends/mypanera-points-program.md) - [Experiential Resort Loyalty Programs](https://www.trendhunter.com/trends/island-insiders-club.md)