# Bejeweled Runway Masks The Givenchy’s Spring Runway Show Featured Romantic Lace Masks By Ady Floyd | Published 2015-09-14 | Updated 2015-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchys-spring References: [mashable](http://mashable.com/2015/09/14/givenchy-beauty-masks/?utm_source=feedly&utm_medium=webfeeds) & [givenchy](http://www.givenchy.com/en/) Pat McGrath created the unique masks that were worn by runway models during [Givenchy’s](https://www.trendhunter.com/trends/fashion-company-nfts) Spring 2016 show. The masks were worn by each model and covered the entirety of the wearer's face. Makeup artist Pat McGrath used material with lace, [jewels and embellishments](https://www.trendhunter.com/trends/holiday-2024-makeup) rather than using makeup at all. The [mask-like veils](https://www.trendhunter.com/trends/reusable-eye-masks) provided a sense of romantic themes and subtly soft undertones while also adding a bizarre accessory to the show. The most interesting piece of this runway accessory is that each of the jewels, beading and piece of fabric were applied directly to each model's face using a professional adhesive. Givenchy’s Spring 2016 show revealed the bejeweled masks as an alternative to powder, concealer and heavy eye makeup. The look allowed the models to be presented in a soft and elegant manner. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Jeweled Masks:** The use of masks, like the unique bejeweled face accessories used at Givenchy’s Spring 2016 Show, in high fashion shows and events to accessorize with outfits and makeup. - **Alternative Makeup:** The use of unique accessories, such as the bejeweled masks at Givenchy’s show, as an alternative to traditional makeup products to create a soft and elegant look with a sense of romance. - **High Fashion Accessories:** The use of unique accessories, such as the bejeweled masks at Givenchy’s show, in high fashion to create a unique and memorable look. ### Sectors Adopting This - **Beauty and Cosmetics:** The use of adhesive face accessories and alternative makeup products, like the bejeweled masks at Givenchy’s Spring 2016 show, in the beauty and cosmetics industry to produce unique and soft looks. - **High Fashion:** The use of unique and unexpected accessories, such as the bejeweled masks at Givenchy’s Spring 2016 show, in high fashion to create unforgettable and unique runway looks. - **Event and Entertainment:** The use of unique accessories, such as the bejeweled masks at Givenchy’s Spring 2016 show, in event and entertainment activities to create a dramatic visual impact and memorable guest experiences. ## Related on Trend Hunter - [Block Puzzle Carnival Masks](https://www.trendhunter.com/trends/masquerade-mask-1.md) - [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md) - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md)