# White Zippered Sneaks The Givenchy Zipper High Top Sneakers are White Hot By Peter Vallas | Published 2011-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-zipper-high-top-sneaker References: [hypebeast](http://hypebeast.com/2011/02/givenchy-zipper-high-top-sneaker/) & [restir](http://www.restir.com/goods/indexEn.html?ggcd=G2922-D30&cid=70200000) Nothing brings in summer styling like the Givenchy Zipper High Top Sneaker. These all-white kicks are perfect for those clear summer nights out on the town. Part of the Givenchy Spring/Summer 2011 collection, the Givenchy Zipper High Top Sneaker features a revamp on the traditional pair of high tops. Embellished with a gold zipper enclosing the massive leather tongue, these kicks are highly fashionable and will gain plenty of street cred this summer. **Implications** - Fusing features of a product that are not normally seen together is a great way for businesses to expand their target demographic and delve into new business ventures. Mixing high and low fashions allows a company to reach out to groups of people that would not normally be interested in a particular brand. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mixing High and Low Fashion:** Businesses can expand their target demographic and reach new groups of people by fusing features of a product that are not normally seen together. - **Revamping Traditional Designs:** Refreshing and updating traditional designs can attract attention and gain street cred for businesses. - **Embellished Details:** Adding unique and eye-catching embellishments to products can make them highly fashionable and desirable. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can benefit from mixing high and low fashion to attract a wider range of customers. - **Footwear:** In the footwear industry, revamping traditional designs and adding embellished details can help brands stand out and gain popularity. - **Streetwear:** Streetwear brands can leverage the trend of mixing high and low fashion to create unique and trendy products that appeal to a diverse audience. ## Related on Trend Hunter - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Slingback-Heel Zipped Sneaker Designs](https://www.trendhunter.com/trends/air-max-craze-1.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Crisp Tonal Leather Sneakers](https://www.trendhunter.com/trends/hot-step-2-sneaker.md) - [Futuristic Sandal Hybrid Sneakers](https://www.trendhunter.com/trends/versace-mercury.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Hybrid Laced Sneaker Sandals](https://www.trendhunter.com/trends/beach-gazelle.md) - [Woven Textural Summer Sneakers](https://www.trendhunter.com/trends/field-general-82-3.md)