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# Controversial Couture
Veil Debate Inspires Paris Designers at Fashion Week

By Sheena Osman | Published 2009-07-16 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-veil-paris-fashion-week
References: [luxist](http://www.luxist.com/2009/07/16/middle-eastern-inspired-fashion-pushes-buttons/) & [givenchy](http://www.givenchy.com/)

A recent [Givenchy Couture](https://www.trendhunter.com/trends/bucket-handbag) fashion show at Paris Fashion Week has caused quite a stir as it showcased an abaya (a religious Islamic covering).

It seemed like the perfect timing for the designer to gain attention with these garments at a time when French President Nicolas Sarkozy is making plans to ban this head-to-toe covering.

**Implications** - Some might look at something like the veil or the Hijab and see an obstacle or disadvantage, but to companies and forward-thinking designers, it should instead be seen as an opportunity. Finding creative and respectful ways to incorporate [cultural and religious concerns](https://www.trendhunter.com/trends/chinese-golden-age-models) is the definite calling card of innovation, and those who make the most of this fact will definitely stand out.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 73% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Inclusive Fashion:** Creating fashion that respects and incorporates cultural and religious concerns as a way to promote inclusivity and diversity.
- **Cultural Fusion:** Blending different cultural aesthetics and traditions in fashion designs to create unique and innovative styles.
- **Controversial Marketing:** Utilizing controversial topics or issues in fashion marketing as a way to grab attention and generate buzz.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore creating inclusive designs and addressing controversial issues to cater to a wider range of consumers.
- **Retail:** Retailers can capitalize on the demand for inclusive fashion by offering a diverse range of culturally-inspired clothing options.
- **Marketing and Advertising:** Marketing and advertising agencies can devise creative campaigns around controversial topics that align with consumer values and generate brand awareness.

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