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# Underground-Inspired Couture
This Givenchy Spring Collection Uses 90s Subculture for Influence

By Riley von Niessen | Published 2016-06-13 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-spring
References: [highsnobiety](http://www.highsnobiety.com/2016/06/10/givenchy-riccardo-tisci-spring-2017-pre-collection/) & [givenchy](https://www.givenchy.com/en/)

The [Givenchy](https://www.trendhunter.com/trends/fashion-company-nfts) Spring 2017 pre-collection takes the French luxury brand back to 90s subculture scenes, with looks making use of statement platform lace-up boots, rave-inspired face masks and streetwear styles.

Also included in the collection are styles that are more traditional for the brand, with a textured dress and jacket combination and another look that includes a coral pencil skirt and ruffled blouse. These examples are a few of the looks that contrast with the majority of the Spring 2017 collection however, as others feature more grungy combinations, graphic prints and leather. With this, the [couture brand](https://www.trendhunter.com/trends/chanel-spring-summer-2026) shows its competency in recreating [subculture-inspired styles](https://www.trendhunter.com/trends/wildest-ones-yet) with a luxurious twist -- using clean cuts, elegant detailing and intricate bright patterns on some pieces.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 98% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Subculture-inspired Fashion:** Opportunity for fashion brands to explore unconventional and underground styles for their collections and attract a wider, younger audience.
- **Luxury Streetwear:** Opportunity for luxury brands to mix high-end and streetwear styles, bridging the gap between casual and formal fashion for a more versatile look.
- **Rave-inspired Accessories:** Opportunity for fashion brands to incorporate bold and statement accessories, like rave-inspired face masks, to add a unique element to their collections.

### Industries Being Reshaped

- **Fashion and Apparel:** The fashion industry can incorporate subculture inspiration into their designs to create unique and fresh collections.
- **Luxury Goods:** Luxury brands can explore the trend of streetwear and integrate high-end items with casual styles to create a new market for their brand.
- **Accessories and Jewelry:** Fashion accessory brands can create bold and unique accessories that can complement unconventional and underground styles in fashion.

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