# Exotic Blossoming Fashion Mariacarla Boscono Stars in the Givenchy Spring Summer 2012 Campaign By Katherinev123 | Published 2011-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2011/12/mariacarla-boscono-givenchy.html) & [givenchy_](http://www.givenchy.com) Here's a sneak peek at images from the Givenchy [Spring Summer 2012 ad campaign](https://www.trendhunter.com/trends/winter-2025-campaign). Italian supermodel Mariacarla Boscono stars in the ads alongside male models Chris Moore and Simone Nobili. For the upcoming season, designer Ricardo Tisci centered Givenchy's collections -- the men's line, in particular -- on [tropical paradise](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) with a glamorous twist. The menswear feature a 'Bird of Paradise' motif and are an interesting take on urban sportswear -- for example, widely pleated printed kilts. Boscono, on the other hand, looks gorgeously fresh and glam in a [turquoise sequined top](https://www.trendhunter.com/trends/contemporary-femininity) and skirt combo and an all-pink ensemble comprising slick crop pants, a blouse and an elegant vest. The Givenchy Spring Summer 2012 campaign was photographed by Mert Alas and Marcus Piggott and features hair by Luigi Murenu and makeup by Luigi Murenu. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 57% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Tropical-themed Fashion:** There are disruptive innovation opportunities in creating tropical-themed fashion items like apparel, accessories, and footwear. - **Sequin Embellished Items:** This trend presents disruptive innovation opportunities for designers to create sequin embellished items for a glam effect. - **Pleated Printed Kilts:** Pleated printed kilts could be the next big trend in male fashion, presenting disruptive innovation opportunities in the fashion industry for designers to experiment with. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can embrace these trends and create new collections and designs for the upcoming season. - **Photography Industry:** There are disruptive innovation opportunities in fashion photography for photographers to explore and showcase designers' new collections. - **Beauty and Cosmetics Industry:** As the campaign features makeup and hair by famous artists, there are disruptive innovation opportunities in the beauty and cosmetics industry to create new products and looks. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)