# Bleached Couple Campaigns The Givenchy Spring/Summer 2011 Ad Campaign is Mono-Colored By Annie Ho | Published 2011-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-spring-summer-20111 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/01/in-full-givenchy-spring-summer-2011-ad-campaign.html) & [givenchy](http://www.givenchy.com/) Expect to see double in the Givenchy Spring/Summer 2011 ad campaign. This ad campaign is suppose to confuse you since the images do not flow with one another, but it somehow still works together. The Givenchy Spring/Summer 2011 will feature animalistic themes and [futuristic themes](https://www.trendhunter.com/trends/jiyongkim-fw25). Shot by photographers Mert Alas & Marcus Piggott, the ads will send shivers down your spine. From [leopard print shirts to bags](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), the Summer/Spring collection will please a lot of fashion-lovers. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Mono-colored Campaigns:** Companies can explore the use of a monochromatic color scheme to create visually unique and striking ad campaigns. - **Animalistic Themes in Fashion:** Designers can incorporate animal prints and motifs into their collections to appeal to consumers' attraction towards nature and wilderness. - **Non-linear Advertising:** Marketers can experiment with non-linear storytelling and image sequencing in their campaigns to capture consumers' attention and create a lasting impression. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of animalistic themes and monochromatic color schemes in their upcoming collections. - **Marketing and Advertising:** Advertising agencies can explore innovative ways to create non-linear ad campaigns to attract consumers and stand out from competitors. - **Photography:** Photographers can experiment with image sequencing and composition to create visually unique and impactful ad campaigns like the Givenchy Spring/Summer 2011 campaign. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)