# Stark Ghostlike Sneakers The Givenchy Scratch Sneaker Embraces a Futuristic Velcro Design By Jaime Neely | Published 2011-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-scratch-sneaker References: [hypebeast](http://hypebeast.com/2011/07/givenchy-scratch-sneakers/) & [ssense](http://www.ssense.com/men/product/givenchy/scratch_sneakers/41473) The new [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) Scratch Sneaker is a luxurious [high-top](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan) that embraces plenty of contemporary and avant-garde qualities. The all-white design is perfect for the summer season as it will certainly polish off any look. The Givenchy Scratch Sneaker is unique in that it boasts two thick [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) straps covering the shoe's set of laces. At first glance, the shoe appears to lack laces, but they are in fact hidden under the massive Velcro straps. The Givenchy Scratch Sneaker effortlessly combines classic street style with modern sophistication and unique design. **Implications** - Today's consumers seek products that exude sophistication and modernity. Those products that offer such qualities as well as comfort and functionality will fare well in today's market. Consumers will likely invest in products that provide them with a sense of elegance and poise. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Velcro Sneakers:** Opportunity for luxury fashion brands to innovate by incorporating unique design elements such as Velcro straps into classic sneaker designs. - **Hidden Fastenings:** Rise of hidden fastenings as an innovative solution for streamlining traditional shoe designs. - **Sophisticated Streetwear:** Opportunity for fashion brands to cater to consumers looking for high-fashion, streetwear-inspired designs. ### Where This Applies - **Luxury Fashion:** Innovative sneaker designs can attract a new luxury fashion consumer base. - **Footwear:** Incorporating unique design features can differentiate brands in the competitive footwear industry. - **Athleisure:** High-fashion, streetwear-inspired designs can cater to the growing athleisure market. ## Related on Trend Hunter - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Futuristic Sandal Hybrid Sneakers](https://www.trendhunter.com/trends/versace-mercury.md) - [Velcro-Enclosed Lifestyle Sneakers](https://www.trendhunter.com/trends/hal-studios-1.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [High-End Sneaker Collections](https://www.trendhunter.com/trends/viv-on-the-run.md) - [Second-Skin Luxury Footwear](https://www.trendhunter.com/trends/zero-shoe.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Dandyism-Inspired Men's Footwear](https://www.trendhunter.com/trends/lv-buttersoft-sneaker.md)