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# Ferocious Doggie Bags
The Givenchy Rottweiler Wool Flannel Backpack Blends Bark & Bite

By Michael Hines | Published 2011-06-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-rottweiler-wool-flannel-backpack
References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/18/givenchy-rottweiler-wool-flannel-backpack/) & [luisaviaroma](http://www.luisaviaroma.com/)

I love dogs, but I don't love them enough to rock the [Givenchy](https://www.trendhunter.com/trends/tote-shopping-bag) Rottweiler wool flannel backpack. Designed by Riccardo Tisci for Givenchy, the [Rottweiler backpack](https://www.trendhunter.com/trends/fjallraven-kanken-koncept) is a three-compartment backpack covered in vicious Rottweiler dogs.

The Rottweiler print extends throughout the face of the backpack, with the backside of the bag left bare. I have to hand it to Tisci for going way outside the box with this design. Most [animals featured on clothing](https://www.trendhunter.com/trends/bark-jacobs) look either over-stylized (Ed Hardy clothing) or awkward (dragon-print button shirts). The Givenchy rottweiler wool flannel backpack strikes a unique balance with its tasteful, yet badass look.

The backpack isn't up for sale just yet, but you can put in a preorder for it. I can't wait to see who rocks this one at my school.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 30% | Activity: 38% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What's Driving This Trend

- **Animal Print Fashion:** The Givenchy Rottweiler wool flannel backpack showcases a unique animal print design trend, creating opportunities for other fashion brands to experiment with bold and fierce animal prints.
- **Statement Backpacks:** The three-compartment design of the Givenchy Rottweiler wool flannel backpack presents an emerging trend in backpack designs, allowing other companies to create bold and functional statement backpacks.
- **High-end Preorders:** The demand for the Givenchy Rottweiler wool flannel backpack, even before its official release, highlights the trend of high-end preorders in the fashion industry, providing an opportunity for other luxury brands to adopt this sales strategy.

### Who This Affects Most

- **Fashion:** The Givenchy Rottweiler wool flannel backpack showcases a disruptive innovation opportunity in the fashion industry through its unique animal print design and bold statement-making approach.
- **Accessories:** The emerging trend of statement backpacks, exemplified by the Givenchy Rottweiler wool flannel backpack, presents an opportunity for the accessories industry to explore bold and functional backpack designs that make a statement.
- **Luxury Retail:** The high demand and preorders for the Givenchy Rottweiler wool flannel backpack indicate a disruptive innovation opportunity for the luxury retail industry to leverage exclusivity and anticipation to drive sales.

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