# Cushioned Lipgloss Applicators This Givenchy Gloss Takes Cues from Korean Cosmetic Compacts By Laura McQuarrie | Published 2016-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-gloss References: [glawdys-romeo](http://www.glawdys-romeo.com/beaute/tentation-beaute-baume-gloss-douceur-cushion-kiss-de-givenchy/) The Les Saisons Makeup Summer 2016 Collection from [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) introduces two new Givenchy gloss products with a unique applicator system. The Givenchy Cushion Kiss Baume Gloss Douceur cosmetics are designed to have a hydrating and plumping effect on the lips, without leaving behind a [sticky finish](https://www.trendhunter.com/trends/lifter-gloss-honeyd). The product comes in two shades, Coral Kiss and Berry Kiss, which are applied with a round cushion applicator. The shape of this applicator seems to take inspiration from Korean cushion compacts, which have become extremely popular in the beauty world as of late. Consumers are now seeking out natural-looking lip glosses that offer high shine and buildable coverage as an alternative to lipsticks that require a commitment to a color for a few hours at a time. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Lip Gloss:** Opportunity for brands to develop lip glosses with hydrating properties and a non-sticky finish. - **Cushion Applicator:** Potential for beauty brands to incorporate cushion applicators in various makeup products for a more precise and smooth application. - **Natural-looking Lip Makeup:** Demand for lip products that provide a high shine and buildable coverage as an alternative to long-lasting lipsticks. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic companies to create innovative lip gloss products with hydrating formulas and unique applicators. - **Beauty Accessories:** Potential for companies specializing in beauty accessories to develop cushion applicators for various makeup products. - **Personal Care:** Demand for natural-looking lip makeup creates opportunities for companies in the personal care industry to develop lip glosses with high shine and buildable coverage. ## Related on Trend Hunter - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md) - [Lush-Glow-Effect Korean Glosses](https://www.trendhunter.com/trends/romnd-glasting-color.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Dimensional Lip Glosses](https://www.trendhunter.com/trends/3d-volumizing-gloss.md) - [Comfort-First Gloss-Balms](https://www.trendhunter.com/trends/dibs-beauty.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Hydrating Non-Sticky Glosses](https://www.trendhunter.com/trends/lifter-gloss-honeyd.md)