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# Angelic Assembly Lookbooks
The Givenchy FW11 Campaign Exudes Immaculate Grace

By Amelia Roblin | Published 2011-07-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-fw11-campaign
References: [style](http://www.style.com/fashionshows/complete/F2011CTR-GIVENCHY) & [givenchy](http://www.givenchy.com/)

There is so much to love about the Givenchy FW11 campaign and the way it captures fashion at its most pure. Caroline Trentini and a number of other delicate-figured models made the perfect muses for this heavenly display.

Each luxurious [haute couture look](https://www.trendhunter.com/trends/heli-kalkstein) is presented and photographed back and front along what looks to be the cobblestone bank of the river Seine in Paris. A beautiful arched stone bridge creates a classically elegant backdrop to the immaculate ensembles on show, eluding to the divine symmetry of every garment and the splendor it creates.

[White gowns](https://www.trendhunter.com/trends/wild-rose-sparrow) make up this entire collection, yet no two are interchangeable. The Givenchy FW11 campaign flaunts a juxtaposition of [diaphanous fabrics](https://www.trendhunter.com/trends/the-journey) against opaque pearl, opulently married with detailed embroidery.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 87% | Activity: 81% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Heavenly Fashion:** Opportunities for innovative fashion designs that exude purity and elegance.
- **Symmetrical Ensembles:** Disruptive innovation in creating garments with divine symmetry.
- **Diaphanous and Opaque:** Exploring the fusion of translucent and opaque fabrics in high-end fashion.

### Sectors Adopting This

- **High Fashion:** Potential for luxury fashion brands to create heavenly-inspired collections.
- **Luxury Photography:** Opportunities for photographers to capture divine aesthetics in fashion campaigns.
- **Embroidery and Detailing:** Innovative techniques to create opulent and intricate embroidery on high-fashion garments.

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