# Sporty Couture Campaigns The Givenchy FW Campaign Features Famous Models on BMX Bikes By Corinne Guirgis | Published 2015-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-fw-campaign References: [highsnobiety](http://www.highsnobiety.com/2015/06/11/givenchy-fall-winter-2015-ad-campaign-mert-marcus/) & [highsnobiety](http://www.highsnobiety.com/2015/01/24/givenchy-fall-2015-collection/) Creepy, sensual, sporty and seductive only begin to scratch the surface on the [Givenchy](https://www.trendhunter.com/trends/fashion-company-nfts) FW campaign video. Directed by famed duo Mert & Marcus, the short film marks designer and creative director Ricardo Tischi's 10th year behind the seams of the high fashion brand. Tischi – also known for his social influence in the celebrity world – placed A-list models Candice Swanepoel, Frankie Rayder, Jamie Bochert, Mariacarla Boscono, Alessio Pozzi, Lucas Cantao and Filip Hrivnak in the gothic villa backdrop. While the casting job is nothing new, it's the storyline that pushes the models to new heights, showcasing their athletic abilities beyond the typical job description of "stand there and look pretty." Throughout the Givenchy FW campaign, the models are seen riding [BMX](https://www.trendhunter.com/trends/bmx-athletes) bikes, playing basketball and flipper, as well as jumping rope -- not an easy feat while dressed in the designs of the brand's 2015 collection. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Sporty Couture:** Opportunity for fashion brands to incorporate athletic elements into their designs. - **Athletic Models:** Chance for modeling agencies to represent models with athletic abilities. - **Interactive Fashion Campaigns:** Potential for fashion brands to create engaging and dynamic campaigns that showcase models' talents. ### Who This Affects Most - **Fashion:** Fashion brands can explore the fusion of sportswear and couture in their collections. - **Modeling:** Modeling agencies can seek out models with athletic abilities to cater to the growing demand for sporty-inspired campaigns. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create interactive and visually striking campaigns for fashion brands. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)