# Color-Popping Coifs The Givenchy Fall 2010 Luggage Campaign Uses Bright Hair to Stand Out By Zoe Badley | Published 2010-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-fall-2010-luggage-campaign References: [designscene.net](http://www.designscene.net/2010/06/givenchy-luggage-fall-winter-201011.html) & [givenchy](http://www.givenchy.com) [Designer campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) normally feature several different ads in order to have customers yearning for its products; however, the [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) Fall 2010 [luggage campaign](https://www.trendhunter.com/trends/gift-joy) only features one ad and everyone’s still craving for a piece. The winter 2010 ads for Givenchy have been extremely racy and hot with this one only adding heat to the fire. Featuring stunning models such as Mariacarla Boscono, Malgosia Bela and Catherine McNeil beside coveted luggage, this campaign has everyone drooling for more. The ad was photographed by Mert Alas and Marcus Piggott. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bright Hair:** Opportunity for hair product companies to develop innovative, vibrant hair color options. - **Limited Campaigns:** Opportunity for brands to create single, impactful ad campaigns that generate buzz and desire. - **Racy Advertising:** Opportunity for fashion brands to push boundaries with provocative and attention-grabbing ads. ### Who This Affects Most - **Hair Products:** Opportunity for hair product companies to develop innovative, vibrant hair color options. - **Fashion:** Opportunity for fashion brands to push boundaries with provocative and attention-grabbing ads. - **Advertising:** Opportunity for brands to create single, impactful ad campaigns that generate buzz and desire. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Hard-Shell Luggage Campaigns](https://www.trendhunter.com/trends/uncompromisingly-light-campaign.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)