# Couture E-Commerce Debuts The Givenchy E-Commerce Platform Will Include Fashion Week Livestreams By Rebecca Byers | Published 2017-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-ecommerce References: [campaignlive](http://www.campaignlive.co.uk/article/givenchy-launches-new-ecommerce-platform/1444353) Released ahead of the debut of the brand's first ready-to-wear collection from its new artistic director, the new [Givenchy](https://www.trendhunter.com/trends/fashion-company-nfts) e-commerce website is brought to life with a new campaign by famed photographer Steven Meisel. The campaign, entitled 'Transformation Seduction,' is also the first campaign under the French fashion house's [new artistic director Clare Waight Keller](https://www.trendhunter.com/trends/clare-waight-keller). The visually enthralling Givenchy e-commerce platform will grant consumers real-time access to fashion week happenings, in addition to features and news bulletins. In order to promote the new website, Givenchy is launching a poster campaign in London, Paris, Milan and New York throughout their respective fashion weeks ahead of the ready-to-wear show set to held on October 1, 2017, in Paris. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Real-time Fashion Week Access:** The Givenchy e-commerce platform allows consumers to access fashion week events in real-time, presenting an opportunity for other fashion brands to provide similar live experiences. - **Visually Engaging E-commerce Platforms:** The visually enthralling Givenchy e-commerce platform sets a trend for fashion brands to create visually captivating online shopping experiences. - **Post-campaign Promotion:** Givenchy's poster campaign in major fashion capitals during fashion weeks highlights the value of post-campaign promotions, opening up opportunities for other brands to maximize their marketing efforts. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore real-time fashion week access to engage consumers and enhance their online shopping experiences. - **E-commerce:** Building visually engaging e-commerce platforms can benefit various industries, including fashion, by providing immersive online shopping experiences. - **Marketing and Advertising:** The success of Givenchy's post-campaign promotion suggests that marketing and advertising industries can focus on leveraging fashion weeks to generate buzz and maximize the impact of campaigns. ## Related on Trend Hunter - [Luxury Fashion Company NFTs](https://www.trendhunter.com/trends/fashion-company-nfts.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Surprise Fashion Line Drops](https://www.trendhunter.com/trends/surprise-valentino-collection.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md)