# Feminine Shimmer Fragrances Introducing the Very Delicate Givenchy Dance Perfume By Annie Ho | Published 2010-12-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-dance References: [sassisamblog](http://www.sassisamblog.com/2010/12/24/dance-givenchy-fragrance/) & [givenchy](http://www.givenchy.com/) The house Givenchy is one of fashion's biggest names and in 2011, it will be introducing a new perfume called 'Givenchy Dance.' The color of the fragrance is a light pink that is said to take inspiration from someone who had just danced and their faces is flushed with a pinkish color. The ad campaign's tag line is simply, "Dance with Givenchy." Givenchy Dance is expected to have notes of ylang-ylang flower, jasmine, apple and orange blossom. The model in the ad is Kelsey Van Mook who looks graceful as she dances. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Feminine Shimmer Fragrances:** The trend of using visually appealing packaging and ads in perfume is growing. - **Ylang-ylang and Jasmine Notes:** Perfume brands are exploring using ylang-ylang and jasmine notes in their fragrances for their popularity amongst consumers. - **Inclusive Ad Campaigns:** Brands are striving to use inclusive models and taglines in their ad campaigns to appeal to a wider range of consumers. ### Sectors Adopting This - **Fragrance Industry:** There are opportunities for disruptive innovation in creating new fragrances with unique ingredients and packaging to stand out in the crowded market. - **Fashion Industry:** Fashion brands can collaborate with fragrance companies to create perfumes that match their clothing lines and create a cohesive brand image. - **Advertising Industry:** There is an opportunity for disruptive innovation in creating more inclusive ad campaigns to appeal to a wider range of consumers and create a positive brand image. ## Related on Trend Hunter - [Tempting Gourmand Fragrances](https://www.trendhunter.com/trends/irresistible-nectar.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Modern Femininity Fragrances](https://www.trendhunter.com/trends/cacharel-ella-ella.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md) - [Vibrantly Reimagined Fragrances](https://www.trendhunter.com/trends/daisy-glow-limited-edition.md) - [Ethereal Peachy Fragrances](https://www.trendhunter.com/trends/pche-mirage.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md)