# Supernatural Luxury Wear Campaigns This Spring/Summer Givenchy Campaign Has an Eerie Plot By Riley von Niessen | Published 2016-12-28 | Updated 2017-01-03 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-campaign References: [fuckingyoung.es](http://fuckingyoung.es/givenchy-ss17-video/) & [youtube](https://www.youtube.com/watch?v=6SLHD_27mrY) This obscure [Givenchy](https://www.trendhunter.com/trends/fashion-company-nfts) campaign aims to promote the French luxury house's Spring/Summer 2017 offerings. Right away, the video opens up to an beat that sounds like it's taken straight from the 80s. The camera pans to a model who's walking powerfully through the desert and then later to a group of three models who sit in the sand while wearing the designer brand's [statement apparel](https://www.trendhunter.com/trends/contemporary-femininity). The camera continues to pan to and from different scenes, one of which includes a black and white depiction of a nude woman on a chair facing into a corner and another that shows a man pulling at his hair in a stressful manner. Models run through the desert yelling at one point, as the 80s music continues to play. With this, the Givenchy campaign has a slightly supernatural feel, which spotlights a series of its new offerings while captivating its viewers. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Supernatural Fashion Campaigns:** Fashion brands can explore eerie, unconventional campaigns to promote their offerings. - **80s-inspired Fashion:** Brands can take inspiration from past decades, like the 80s, to breath new life into their designs. - **Disruptive Visual Storytelling:** Using unconventional storytelling and imagery can create an impactful campaign that resonates with viewers. ### Where This Applies - **Fashion:** Fashion brands can add a supernatural or eerie twist in their campaigns to appeal to consumers looking for unique designs. - **Marketing and Advertising:** Disruptive visual storytelling can be applied to many industries, helping marketers and advertisers promote their products in memorable ways. - **Entertainment:** Supernatural and eerie visuals can inspire films and TV shows, creating a new trend in cinematic storytelling. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)