# Wild Foliar Fashion The Givenchy 2012 Spring/Summer Line Boasts Bold Green Ensembles By Jaime Neely | Published 2011-06-28 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-2012-spring References: [hypebeast](http://hypebeast.com/2011/06/givenchy-2012-springsummer-collection/) & [style](http://www.style.com/fashionshows/review/S2012MEN-GIVENCHY) The [Givenchy](https://www.trendhunter.com/trends/bucket-handbag) 2012 Spring/Summer collection for men has plenty of original and brightly patterned pieces for next year's warm weather season. The collection features a balanced variety of casual and formal attire. From [slim-fitting suits](https://www.trendhunter.com/trends/graphpaper-ss26) to silk button-ups and baggy shorts, the Givenchy 2012 Spring/Summer collection is very versatile and functional. Noted features of the Givenchy 2012 Spring/Summer collection are its unusual palette of colors -- ivory and olive green -- and the patterns printed on over a half of the clothes. The design, consisting of [bright purples, yellows and blues](https://www.trendhunter.com/trends/vowels-1), is comparable to a computer generated image of leaves or flowers. This line will certainly hold its own amongst other collections this season. **Implications** - In today's society, there is an echoed demand for products exuding contemporary style as well as practical functionality. Businesses that are capable of providing consumers with products that showcase a balance between the two qualities will benefit in large ways. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Bold Green Ensembles:** Disruptive innovation opportunity: Design and create clothing lines that focus on unique and bold color schemes, tapping into consumers' desire for vibrant and eye-catching fashion. - **Versatile and Functional Attire:** Disruptive innovation opportunity: Develop clothing collections that offer a wide range of styles suitable for both casual and formal occasions, catering to consumers' desire for versatility in their wardrobe. - **Contemporary Style with Practical Functionality:** Disruptive innovation opportunity: Create products that combine modern aesthetics with functional features, meeting the growing demand for functional yet stylish products in the market. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the fashion industry, aligning with the increasing consumer preference for environmentally conscious fashion choices. - **Apparel Design:** Disruptive innovation opportunity: Utilize technology like 3D printing and augmented reality in the apparel design process, revolutionizing how clothes are created and personalized for individual consumers. - **Marketing and Branding:** Disruptive innovation opportunity: Implement innovative marketing strategies, such as influencer collaborations and interactive social media campaigns, to engage with target consumers and build brand loyalty. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)