# Menacing Masked Menswear The Givenchy 2011 Spring/Summer Men's Collection Show By Ryan Hinkson | Published 2010-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/givenchy-2011-spring-summer References: [hypebeast](http://hypebeast.com/2010/06/givenchy-2011-springsummer-collection/) & [style](http://www.style.com/fashionshows/review/S2011MEN-GIVENCHY) The Givenchy 2011 Spring/Summer menswear show looked kind of like an audition for Phantom of the Runway. As if the design of the clothing was not abstract enough, some of the models also wore some quite menacing masks as the walked the runway. Some of the pieces included in the Givenchy 2011 Spring/Summer men's collection included leopard print pants, doily inspired dress shirts and men's skirts. Ah now I understand the need for the masks. Must have been the models choice. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Avant-garde Fashion:** Develop unconventional and daring men's clothing designs that incorporate the latest technologies and sustainable materials. - **Masked Menswear:** Create collections that feature masks in a way that adds appeal and mystery to men's fashion attire. - **Gender-neutral Apparel:** Explore gender-neutral fashion to provide a diverse range of clothing options that blur traditional lines between masculinity and femininity. ### Sectors Adopting This - **Fashion Industry:** Create innovative and unconventional designs that cater to couture fashion enthusiasts looking for a statement piece. - **Entertainment Industry:** Develop captivating costumes for TV, film and theatrical productions that feature masked menswear and avant-garde fashion to make an impression on the audience. - **Marketing Industry:** Invest in creative marketing campaigns featuring masked models wearing gender-neutral apparel to capture attention and demonstrate inclusive values. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)