# Curated Cause Marketplaces Given Goods Company Offers Brands with a Purpose By Tiana Reid | Published 2013-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/given-goods-company References: [facebook](https://www.facebook.com/givengoodscompany) & [givengoods.co](https://givengoods.co/) Curation takes a social slant with Given Goods Company. The word "curated" has become a decidedly 21st-century word in all its re-incarnations. It no longer applies only to art curation. Twitter bios are riddled with "curator" titles -- some paid, most not. Given Goods is essentially an [online marketplace](https://www.trendhunter.com/trends/r-finds) that offers brands that focuses on creating positive social change, whether it's in education, economic development, health, the environment or any mix of the above. Products offered include accessories, clothing, shoes, gifts and other miscellaneous products. Given Goods, based in Boulder, Colorado, was co-founded by Cameron Houser and Riley End, who also operate as co-CEOs together on the project. **Contact Information** Given Goods Company [website](https://givengoods.co/) Given Goods on [Facebook](https://www.facebook.com/givengoodscompany) Given Goods on on [Twitter](https://twitter.com/#!/givengoods) Given Goods on [Tumblr](http://givengoodscompany.tumblr.com/) Given Goods on [Pinterest](http://pinterest.com/givengoods/) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Curated Cause Marketplaces:** Given Goods Company is a curated cause marketplace that offers brands focused on positive social change, presenting opportunities for disruptive innovation in the online retail industry. ### Sectors Adopting This - **Online Retail:** Given Goods Company operates in the online retail industry, providing a platform for brands with a social purpose and potentially disrupting traditional retail models. - **Social Entrepreneurship:** Given Goods Company caters to the growing trend of social entrepreneurship, providing a marketplace for brands that prioritize positive social impact, creating opportunities for disruptive innovation in this industry. - **Sustainable Fashion:** Given Goods Company offers a variety of products including clothing and accessories, reflecting the trend towards sustainable fashion and presenting opportunities for disruptive innovation in the fashion industry. ## Related on Trend Hunter - [Curated Eco-Conscious Gift Collections](https://www.trendhunter.com/trends/conscious-commerce-space.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Gourmet Snack-Focused E-Commerce Platforms](https://www.trendhunter.com/trends/gourmet-popcorn1.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Curated Woman-Forward Snacks](https://www.trendhunter.com/trends/here-here-market.md)