# Giveaway Beer Ads Camden Town Brewery Created a "Drinkable" Ad with an Integrated QR Code By Laura McQuarrie | Published 2020-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/giveaway-beer-ad References: [campaignlive](https://www.campaignlive.co.uk/article/camden-town-brewery-gives-away-free-pints-worlds-first-kind-of-drinkable-tv-ad/1692136) [Camden Town Brewery](https://www.trendhunter.com/trends/camden-invincibeer) created a [beer ad](https://www.trendhunter.com/trends/heineken-friend) that it claims is "the world’s first TV ad you can (kind of) drink" and with it, the brewery is giving away 45,000 beers. The Give ‘em Hells [beer giveaway](https://www.trendhunter.com/trends/brewdog-onpack-promotion) introduces a series of animated Camden Hells characters, who collectively agree that 2020 has been a bad year. To remedy this, the brewery included a QR code in its advert that can be scanned so that eligible individuals can claim a complimentary beer. Notably, the ad went live during the Uefa Champions League semi-finals, which was an intentional choice to capture the interest of the audience. As Camden Town Brewery's head of brand marketing, Zoe Wulfsohn-Dunkley, told Campaign, "People might say that beer's not a huge deal, but we wanted to bring a smile to some faces and allow some people to share some beer and enjoy our brand world." Image Credit: Camden Town Brewery ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Creating ads with interactive elements, such as QR codes, can engage consumers and provide opportunities for brand interaction. - **Experiential Marketing:** Integrating giveaways or experiences into advertising campaigns can help create a memorable and positive brand experience for consumers. - **Digital Brand Activation:** Leveraging digital platforms and technologies to activate brand awareness and engagement can be an effective strategy in reaching target audiences. ### Sectors Adopting This - **Beverage Industry:** Incorporating innovative advertising tactics, such as drinkable ads and giveaways, can help breweries and beverage brands stand out in a competitive market. - **Marketing and Advertising:** The use of interactive and experiential marketing techniques can revolutionize traditional advertising strategies and boost brand engagement. - **Technology and Digital Media:** The integration of QR codes and digital platforms in advertising campaigns presents new opportunities for technology and digital media companies to provide innovative solutions. ## Related on Trend Hunter - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Home Relaxation Beer Promotions](https://www.trendhunter.com/trends/abbot-ale-promotion.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md)