# Hitchhiking Food Particles Reach Toothbrush Ads Send Corn, Chicken and Pineapple Packing By Vincent Salera | Published 2009-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/give-this-chicken-a-home-reach-toothbrush-works-so-well-there-is-no-room-fo References: [adsoftheworld](http://adsoftheworld.com/media/print/reach_toothbrush_chicken) & [jnj](http://www.jnj.com/connect/?flash=true) These eye-catching ads for the Reach toothbrush feature melancholy pieces of chicken, corn and [pineapple](https://www.trendhunter.com/trends/pineapple-sorbet-toothpaste) that are now looking for a new home because of the toothbrush's ability to get rid of every single piece of food that may get caught between your teeth. I think I may not brush my teeth the next time I have a [chicken burger](https://www.trendhunter.com/trends/burger-kings-new-campaign) just to avoid seeing the sad expression on that poor chicken’s face. The Reach toothbrush ads were created by [advertising agency JWT](https://www.trendhunter.com/trends/believe-campaign), Dubai, UAE. The executive creative director is Chafic Haddad with senior art direction by SM Ziyad. The wonderful illustrations were drawn by Svetlio Belivanov with copywriting by Zahir Mirza. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Food Particles Removal:** Developing innovative toothbrushes or alternative ways of getting rid of food particles between teeth to avoid sad food ads. - **Emotional Advertising:** Utilizing personification and emotions to connect with customers in advertising campaigns. - **Illustrative Advertising:** Using distinctive illustrations to make ads stand out and be memorable. ### Where This Applies - **Toothbrush Manufacturing:** Manufacturing toothbrushes with enhanced technology to effectively remove food particles and food stains. - **Advertising:** Creating emotional and illustrative ads to engage customers for a lasting impact. - **Food Industry:** Developing food products that don't leave behind particles or mess to imply that they don't create sadness or guilt like the depicted animated food in the ads. ## Related on Trend Hunter - [Fried Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-x-kfc.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Tooth Gap Cleaning Tools](https://www.trendhunter.com/trends/ordo-denta-reach.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/kentucky-fried-chicken-toothpaste.md)