# Seamless Donation Apps The 'Give One' Donation Platform Makes It Easier to Donate to Charity By Ell Smith | Published 2017-05-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/give-one-donation References: [mashable](http://mashable.com/2017/05/04/give-one-donations-dollar-a-day/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) & [give-one.org](https://www.give-one.org/donate/edf) 'Give One' is a new charitable platform which aims to make donations more manageable, and regular. Give One is trying to break down the complications and irregularities involved with donating to charities by encouraging smaller, more frequent donations. The app allows users to set their account to automatically donate between 25 cents and $2 per day to their choice, of six possible causes: education and arts, the environment, homelessness and poverty, equality, health and relief, violence and bullying. The breakdown of these categories allows for a more digestible approach to donating in which the user doesn't feel too over-whelmed by choice. Users can change which cause they'd like to donate at any time and can opt to receive monthly emails updating them on the work the charity does with their donations. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Automatic Donations:** Charitable platforms encouraging smaller, more frequent donations through automated donations. - **Cause-based Donations:** Charitable platforms offering specific categories for users to easily choose which cause they would like to donate to. - **Personalized Updates:** Charitable platforms providing users with personalized updates on the work the charity does with their donations. ### Industries Being Reshaped - **Charitable Organizations:** Charities can use automatic donations to incentivize smaller but more frequent donations. - **Mobile App Development:** Developers can create apps similar to 'Give One' to encourage easy and frequent donations to various causes. - **Payment Processing:** Developers can integrate automatic donation features to payment processing systems to streamline charitable donations. ## Related on Trend Hunter - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Charity Matching Tools](https://www.trendhunter.com/trends/givinggpt.md) - [Website Donation Tools](https://www.trendhunter.com/trends/sponsorapp.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [E-Commerce Giving Integration](https://www.trendhunter.com/trends/giving-integration.md) - [Connective Altruistic Apps](https://www.trendhunter.com/trends/heart-2-help.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md)