# Decorated Glass Bottles Just Cavalli's 'Give Me Magic' Bottles Were Made By Wheaton By Colin Smith | Written with AI assistance | Published 2026-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/give-me-magic-fragrance References: [premiumbeautynews](https://www.premiumbeautynews.com/en/wheaton-crafts-decorated-glass)  Wheaton produced the 90 ml and 30 ml decorated glass bottles for Just Cavalli’s Give Me Magic fragrance line, developed under license by Interparfums Italia. The bottles feature a unique textured coating, designed to act as a sensory canvas that hints at the scent before it’s opened. The women’s bottle uses a rich purple, while the men’s comes in translucent green; both employ a droplet-effect texture described as a “gradient concrete” finish that shifts from opaque to translucent. A neon-toned screen print adds bold chromatic contrast, and the work was developed by Wheaton’s in-house innovation hub Grupo Experimento. The result makes the vessel itself a central aspect of the product experience, reinforcing brand storytelling and shelf impact for consumers who value tactile, design-forward packaging. It signals a broader trend toward personalized, decorative glass as a competitive differentiator in perfumery. Image Credit: Wheaton ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 7% | Activity: 8% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Decorative Glass Packaging:** Elevated ornamental bottle surfaces transform containers into brand-centric artifacts that can shift purchase decisions and premium positioning. - **Sensory-first Packaging:** Tactile coatings and visual gradients introduce multi-sensory cues that can substitute for or augment scent discovery prior to product use. - **In-house Innovation Hubs:** Internal design labs enable rapid prototyping of bespoke finishes and printing techniques that can shorten time-to-market for differentiated packaging. ### Sectors Adopting This - **Perfume and Fragrance:** Fragrance brands face the chance to make the vessel as communicative as the scent, reshaping storytelling and perceived value on shelf. - **Luxury Goods and Retail:** High-end retailers can leverage decorative containers as collectible objects that alter inventory strategies and customer lifetime engagement. - **Glass Manufacturing and Materials:** Specialized glassmakers and coating chemists are positioned to commercialize novel textured finishes and chromatic printing processes that redefine standard production offerings. ## Related on Trend Hunter - [Theare-Inspired Water Bottles](https://www.trendhunter.com/trends/wicked-x-owala.md) - [Marble Tequila Bottles](https://www.trendhunter.com/trends/coleccion-la-gavilana-i.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Minimalist Glassware Capsules](https://www.trendhunter.com/trends/minimalist-glassware.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [City Cocktail Glassware](https://www.trendhunter.com/trends/time-distilled.md) - [Artisanal Pour Bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles.md) - [Exquisite Film-Inspired Espresso Cups](https://www.trendhunter.com/trends/dragon-glassware.md)