# Good Karma Fashion 'Acts Of Random Kindness' Encourages Good Deeds By Alex Covert | Published 2009-01-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/give-it-away-clothing-line-acts-of-kindness References: [springwise](http://springwise.com/fashion_beauty/clothing_brand_asks_its_wearer/) & [arkchangeyourworld](http://www.arkchangeyourworld.com/) Similar to the feel-good movie, *Pay It Forward*, a new [brand of clothing](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army) is trying to make the world a better place: and of course, make some money. The idea behind ARK or Acts of Random Kindness, is that each time a person wears an article of ARK clothing that they do [something kind](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day). It's the sort of [word-of-mouth marketing](https://www.trendhunter.com/trends/compassion-stores) that most marketing folks dream of but will never see first-hand. **Implications** - There really should be more of these kinds of clothing lines because kindness can be infections -- and I mean that in the very best way. The 'Acts Of Random Kindness' fashion is simply put -- wonderful! ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Acts of Random Kindness Clothing:** Clothing that encourages acts of kindness provides a unique marketing opportunity and can increase brand loyalty through a positive association with good deeds - **Word-of-mouth Marketing:** Word-of-mouth marketing can be a powerful strategy and incorporating a social cause into a product can amplify promotion and build brand advocacy - **Infectious Kindness:** Promoting kindness can have a snowball effect, brands that encourage and align themselves with kindness can be catalysts for positive change and create loyal brand ambassadors ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate social causes and promote positive change, creating a unique selling proposition and differentiating themselves from competitors - **Marketing:** Marketers can leverage the power of social responsibility and align brands with kindness and other important social causes to differentiate and create brand loyalty - **Nonprofits:** Nonprofits can partner with fashion brands that promote social issues and help to bring attention to their causes, creating unique opportunities for impact and collaboration ## Related on Trend Hunter - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Kindness Generator Platforms](https://www.trendhunter.com/trends/bekindnow.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Gamified Kindness Challenges](https://www.trendhunter.com/trends/elf-beekman.md) - [Daily Kindness Prompts](https://www.trendhunter.com/trends/sharing-your-kindness.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md)