# Girly Beards LG Asks Youth to "Give It a Ponder" Before Texting Gossip to Others By Shelby Lee Walsh | Published 2009-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/give-it-a-ponder References: [adsoftheworld](http://adsoftheworld.com/media/tv/lg_give_it_a_pounder_unicorn) & [giveitaponder](http://www.giveitaponder.com/) [LG](https://www.trendhunter.com/trends/radio-optimism) wants you to "Give it a Ponder" with their latest campaign against [mobile phone debauchery](https://www.trendhunter.com/trends/heinekens-latest-campaign) and gossip-mongering. It is refreshing to see a phone company taking responsibility for a growing problem amongst younger generations using their services. The [funny commercial](https://www.trendhunter.com/trends/axe-campaign) was put on by advertising agency Y&R in New York and headed by Chief Creative Officers Ian Reichenthal and Scott Vitrone. It's great to see that the heavier "Give it a Ponder" motto is delivered in a light manner. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 55% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Social Campaigns Against Mobile Phone Debuchery:** Disruptive innovation opportunity: Create educational and engaging campaigns that raise awareness and promote responsible phone usage among younger generations. - **Responsibility of Phone Companies:** Disruptive innovation opportunity: Develop policies and features that discourage negative behaviours and promote positive communication on mobile phones. - **Humorous Advertising Strategies:** Disruptive innovation opportunity: Implement funny and catchy marketing techniques that effectively convey important messages to target audiences. ### Where This Applies - **Mobile Phone Industry:** Disruptive innovation opportunity: Design and develop smartphones with built-in features that combat the negative impacts of excessive gossiping and debauchery. - **Advertising Industry:** Disruptive innovation opportunity: Introduce unconventional and entertaining approaches to advertising campaigns that resonate with consumers and effectively communicate important social messages. - **Youth Education Industry:** Disruptive innovation opportunity: Create interactive educational programs and resources that help young people develop responsible phone usage habits and promote positive communication skills. ## Related on Trend Hunter - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Human Connection-Emphasizing Radio Initiatives](https://www.trendhunter.com/trends/radio-optimism.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md)