# Charitable Shopping Assistants Give Freely Harnesses the Power of Online Shopping for Good By Laura McQuarrie | Published 2023-10-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/give-freely References: [morningstar](https://www.morningstar.com/news/pr-newswire/20231026cl50396/tripadvisor-co-founder-launches-new-venture-give-freely-a-shopping-assistant-that-finds-coupons-and-donates-sales-commissions-to-charities-as-consumers-shop) & [givefreely](https://givefreely.com/)  [Give Freely](https://www.trendhunter.com/trends/give-water-give-health) is a new venture from Steve Kaufer, the co-founder and longtime leader of Tripadvisor, and it's a mission-driven company that taps into the power of e-commerce for good. The debut launch from Give Freely is a [shopping assistant](https://www.trendhunter.com/trends/chatgpt-shopping-assistant) that helps online shoppers find discounts and donate to the charities of their choice while they shop online. The donations are generated from retailer-paid affiliate marketing sales commissions, which other coupon companies would pocket as a profit, but Give Freely is devoted to putting 100% of every affiliate dollar to the user's chosen charity. At launch, Give Freely has announced eight special charity partners, including The Multiple Sclerosis Society, March of Dimes and The [Michael J. Fox Foundation](https://www.trendhunter.com/trends/shopping-muse) for Parkinson's Research. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 49% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Mission-driven Shopping:** Give Freely taps into the power of e-commerce for good by helping online shoppers find discounts and donate to charities of their choice. - **Retailer-paid Affiliate Marketing:** Give Freely generates donations from retailer-paid affiliate marketing sales commissions, putting 100% of every affiliate dollar towards the user's chosen charity. - **Charity Partnerships:** Give Freely has partnered with special charity organizations, including The Multiple Sclerosis Society, March of Dimes, and The Michael J. Fox Foundation for Parkinson's Research. ### Who This Affects Most - **E-commerce:** Give Freely harnesses the power of online shopping to drive positive impact by enabling users to donate to their chosen charities. - **Coupon Companies:** Give Freely disrupts traditional coupon companies by redirecting affiliate marketing sales commissions towards charitable causes, rather than pocketing them as profit. - **Charitable Organizations:** Give Freely revolutionizes the way charitable organizations receive donations by partnering with them and allowing users to contribute while shopping online. ## Related on Trend Hunter - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [E-Commerce Giving Integration](https://www.trendhunter.com/trends/giving-integration.md) - [Charity Matching Tools](https://www.trendhunter.com/trends/givinggpt.md) - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Discount-Searching Shopping Assistants](https://www.trendhunter.com/trends/simplycodes.md)