# Celeb-Backed Chocolate Campaigns The Ferrero Rocher Give a Golden Greeting Campaign is Festive By Michael Hemsworth | Published 2022-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/give-a-golden-greeting-campaign References: [candyindustry](https://www.candyindustry.com/articles/90808-ferrero-rocher-kicks-off-holiday-season-with-mandy-moore) & [ferrerorocher](https://www.ferrerorocher.com/us/en/)  The Ferrero Rocher Give a Golden Greeting campaign is being launched with the help of actress Mandy Moore to offer consumers with a way to send tasty tidings to a friend or family member this holiday season. The campaign will enable consumers to create and send Golden Greetings that they've customized themselves the Greetings Platform. Participants can also enter for a chance to win a personalized Cameo video from Moore herself for them to gift to someone special. Additionally, up to 500 recipients could receive a free Ferrero Rocher product. Senior Vice President, Premium Chocolate, North America Mark Wakefield commented further on the Ferrero Rocher Give a Golden Greeting campaign saying, "Whether elevating special gatherings like holiday parties or gifting moments with family and friends, Ferrero Rocher is the perfect addition to life’s extraordinary moments." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 1% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Customizable Greetings Platform:** There is an opportunity to create more platforms that allow for personalized gifting experiences like the Golden Greetings platform in Ferrero Rocher's campaign. - **Celebrity-collaborated Campaigns:** More disruptive innovation opportunities may exist for brands that collaborate with well-known personalities to promote their products. - **Personalized Video Gifting:** There is potential for the development of more personalized video gifting services like Ferrero Rocher's Cameo video offering in their campaign. ### Who This Affects Most - **Chocolate Industry:** There is potential for the chocolate industry to collaborate with celebrities and create similar marketing campaigns that target the holiday season. - **E-commerce Industry:** There is an opportunity for the e-commerce industry to create platforms where users can customize and send digital greetings to friends and family. - **Entertainment Industry:** The entertainment industry has the potential to explore collaborations with brands like Ferrero Rocher, which may lead to more exposure and marketing opportunities. ## Related on Trend Hunter - [Opulent Hazelnut Chocolates](https://www.trendhunter.com/trends/ferrero-rocher-presents.md) - [Luxurious Premium Dining Experiences](https://www.trendhunter.com/trends/add-your-golden-touch.md) - [Comprehensive Brand Platforms](https://www.trendhunter.com/trends/raise-a-rocher.md) - [Festive Chocolate Campaigns](https://www.trendhunter.com/trends/love-godiva-campaign.md) - [Expansive Seasonal Product Ranges](https://www.trendhunter.com/trends/ferrero-holiday-products.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Snack-Friendly Chocolate Squares](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares.md) - [Luxurious Hosting Kits](https://www.trendhunter.com/trends/golden-hosting-kit.md)