# Awareness-Raising Lung Cancer Campaigns Give a Breath 5K Was a Local Fundraising Event in Edmonton By Kalin Ned | Published 2025-05-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/give-a-breath-5k References: [newswire](https://www.newswire.ca/news-releases/give-a-breath-5k-returns-expanding-to-more-cities-and-launching-two-groundbreaking-research-projects-840928709.html)  The Give a Breath 5K has evolved from its origins as a local fundraising event into a nationwide initiative aimed at raising awareness and supporting research for lung cancer. This type of cancer remains the leading cause of cancer-related deaths in Canada. This year, the Give a Breath 5K event will take place in multiple cities, including Edmonton, Calgary, Ottawa, Toronto, Vancouver, and Halifax. There will also be a [virtual participation option](https://www.trendhunter.com/trends/walk-for-alzheimers), which will allow Canadians across the country to contribute to the cause. Beyond raising awareness, the event is now directly funding critical research through the newly introduced Give a Breath Research Award, which has selected its first two recipients — Dr. Cheryl Ho, BC Cancer and Dr. Donna Murrell, London Health Sciences Centre. These research projects focus on pressing challenges in advanced lung cancer care, including [improving immunotherapy effectiveness](https://www.trendhunter.com/trends/wildfire-smoke-exposure) and determining safe thresholds for repeat radiation therapy. Image Credit: Give a Breath 5K ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 12% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Virtual Fundraising Events:** Virtual participation in fundraising events like the Give a Breath 5K is proliferating, allowing expansive involvement beyond geographical restrictions. - **Holistic Cancer Awareness:** Campaigns that broaden the scope from local to nationwide initiatives are enhancing holistic awareness and engagement in cancer causes. - **Direct-to-research Funding:** Innovative fundraising models now funnel proceeds directly to research through awards and grants, fostering a closer connection between donors and scientific advancements. ### Industries Being Reshaped - **Healthcare:** The healthcare industry is observing a surge in community-driven support for cancer research, providing new pathways for innovation in patient care and treatment. - **Non-profit Sector:** Non-profit organizations are leveraging nationwide campaigns to increase donor engagement and maximize funding efficiency for critical research. - **Event Management:** Incorporating virtual options in event management is revolutionizing participation rates and fundraising capabilities for charitable causes. ## Related on Trend Hunter - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Alcohol-Free Charity Fundraisers](https://www.trendhunter.com/trends/dry-feb-1.md) - [Lung Cancer Research Collaborations](https://www.trendhunter.com/trends/collaborative-research-initiative.md) - [Breast Cancer Awareness Coffees](https://www.trendhunter.com/trends/charitable-donation-campaign.md) - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md) - [International Awareness-Bringing Events](https://www.trendhunter.com/trends/steps-against-cancer.md) - [Vison Loss Research Fundraisers](https://www.trendhunter.com/trends/fighting-blindness-canada.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Canadian Cancer Support Platforms](https://www.trendhunter.com/trends/wellspring-cancer-support.md)