# Exotic Beef Flavoring New Givaudan Flavors Include Picanha, Matambre and Chorizo Beef By Alyson Wyers | Published 2014-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/givaudan-flavors References: [online.wsj](http://online.wsj.com/news/articles/SB10001424052702303410404577466732224310516) Thanks to Givaudan flavors like picanha, matambre and chorizo, you could be experiencing a lot more [Latin American-tasting foods](https://www.trendhunter.com/trends/taste-of-the-world-burgers). These South American beef-inspired flavors are just some of the recently developed recipes from [Givaudan South America](https://www.trendhunter.com/trends/givaudan-primelock) as it attempts to differentiate among competitors. Researchers went as far as Brazil and Argentina to study local beef recipes for two years. The company also purchases 10,000 different ingredients a year, including [Madagascar vanilla beans](https://www.trendhunter.com/trends/flavorchem-the-art-of-vanilla), citrus, coffee, gums, tree bark and other herbs, despite rising costs for raw materials. The past 10 to 15 years have seen increased outsourcing of flavor and ingredients in the beverage and food industry. This allows Givaudan flavors to control a quarter of the fragrance and flavors market share. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Exotic Flavoring:** Givaudan's development of unique beef flavors presents an opportunity for companies to experiment with different, exotic flavors in their food and beverage products. - **Latin American-inspired:** The trend towards South American beef-inspired flavors could inspire companies to create more Latin American-inspired dishes and menus. - **Outsourcing Flavors:** The trend towards outsourcing flavors presents an opportunity for other flavor and ingredient companies to compete with Givaudan and other established companies in the market. ### Industries Being Reshaped - **Flavors:** The flavors industry has the opportunity to develop and market new, unique flavors inspired by South American beef recipes. - **Food and Beverage:** The food and beverage industry can take advantage of the trend towards Latin American-inspired dishes and menus utilizing Givaudan's exotic beef flavors. - **Ingredient Sourcing:** With the rise in outsourcing flavors and ingredients, there is an opportunity for companies to differentiate themselves in the market by sourcing and developing unique ingredients. ## Related on Trend Hunter - [Piquant Cuisine Seasoning Solutions](https://www.trendhunter.com/trends/target-flavors-mahacha.md) - [Umami Flavor Enhancers](https://www.trendhunter.com/trends/garum.md) - [Authentic Plant-Based Meat Alternatives](https://www.trendhunter.com/trends/savorlyfe-ci.md) - [Tangy Tamarind Seasonings](https://www.trendhunter.com/trends/tamarind-pasilla-chile-seasoning.md) - [Ultra-Flavorful Beef Jerky Snacks](https://www.trendhunter.com/trends/peoples-choice-beef-jerky.md) - [Spice-Focused Flavor Ranges](https://www.trendhunter.com/trends/synergy-heat-fire.md) - [Steak-Like Jerky Snacks](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky.md) - [International Flavor Snack Pies](https://www.trendhunter.com/trends/pukka-world-flavours.md) - [Artisanal Salami Products](https://www.trendhunter.com/trends/coro-foods.md)