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# Grecian Import Fashion Campaigns
The Giuseppe Zanotti Spring/Summer 2014 Ads Are European-Themed

By Jordy E | Published 2014-08-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/giuseppe-zanotti-springsummer-2014
References: [designscene.net](http://www.designscene.net/2013/12/andreea-diaconu-giuseppe-zanotti-ss14.html) & [giuseppezanottidesign](http://www.giuseppezanottidesign.com)

The [Giuseppe Zanotti](https://www.trendhunter.com/trends/sorry-in-advance) Spring/Summer 2014 campaign brings a great deal of Grecian aesthetic into the brand's current fashion fold. Photographer Karim Sadli captured the European style moments before empty pools, sandy shores and an all-white hotel.

Model Andreea Diaconu sported this collection with ease. While standing before summertime backdrops, Diaconu sported black mini dresses, [full one piece bathing suits](https://www.trendhunter.com/trends/animalia), sleek high rise pants and sheer full body coverings. Interestingly, in spite of the warm scene, colors remained relegated to gold pumps and chunky accessories only.

Evident Grecian elements stem from [strap stilettos and gladiator-style shoes](https://www.trendhunter.com/trends/sergio-rossi) that travel all the way to the knee. In this way Giuseppe Zanotti has borrowed from a cultural manner of dress.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 47% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Grecian-themed Fashion:** Businesses can explore incorporating elements of Grecian style into their fashion campaigns.
- **Sheer Coverings:** Fashion brands can experiment with sheer full body coverings to add a touch of elegance and mystique to their collections.
- **Chunky Accessories:** The use of chunky accessories is on trend and can be incorporated into various fashion collections to add a bold statement.

### Sectors Adopting This

- **Fashion:** Fashion industry professionals can explore incorporating Grecian elements, sheer coverings, and chunky accessories into their collections to attract customers.
- **Photography:** Photographers can consider using Grecian backdrops and cultural inspiration in their fashion shoots to add a unique touch to their work.
- **Jewelry:** Jewelry designers can create chunky accessories to complement various fashion collections and take advantage of the current trend for bold statement pieces.

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