# Contempo-Chic Boardwalk Fashion Anja Rubik is Striking in Giuseppe Zanotti Spring Summer 2012 Ads By Katherinev123 | Published 2012-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giuseppe-zanotti-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2012/01/1st-look-giuseppe-zanotti-ss12.html) & [giuseppezanottidesign](http://www.giuseppezanottidesign.com) The stunning Anja Rubik redefines typical boardwalk attire in this striking [Giuseppe Zanotti](https://www.trendhunter.com/trends/sorry-in-advance) Spring Summer 2012 ad campaign. When you think of strolling along the boardwalk, you most likely picture yourself in a sundress, sandals and maybe a cute floppy sun hat, but this Giuseppe Zanotti campaign will surely change your mind. A sharp and stylish black blazer (with nothing underneath, might I add), a pair of straight-leg white trousers and [sky-high teal platforms](https://www.trendhunter.com/trends/platformstyle-sandals) are all you need for a day of sun and surf. Alternatively, you could rock your sexy black one-piece under a blazer with [elegant strappy sandals](https://www.trendhunter.com/trends/sandal-designs). Photographed by Inez van Lamsweerde and Vinoodh Matadin, the Giuseppe Zanotti Spring Summer 2012 campaign offers a contemporary-chic -- and welcome -- spin on summertime style. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Contempo-chic Fashion:** Disruptive innovation opportunities in the fashion industry could involve redefining traditional boardwalk attire by incorporating sharp and stylish elements. - **Luxury Footwear:** Disruptive innovation opportunities in the footwear industry could focus on designing and creating sky-high platforms and elegant strappy sandals for the summer season. - **Minimalist Advertising Campaigns:** Disruptive innovation opportunities in the advertising industry could involve capturing attention with clean and contemporary-chic visuals that offer a fresh take on summer style. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore new possibilities by redefining boardwalk attire through contemporary and stylish designs. - **Footwear:** The footwear industry can seize opportunities by creating luxury platforms and elegant strappy sandals that enhance summer fashion. - **Advertising:** The advertising industry can embrace disruptive innovation by adopting minimalist campaigns that redefine the traditional perception of summer style. ## Related on Trend Hunter - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)