# Head-Smacking Heels The Giuseppe Zanotti Spring 2010 Ads Grab Attention For Two Reasons By Meghan Young | Published 2010-05-21 | Updated 2010-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giuseppe-zanotti-spring-2010 References: [fabsugar](http://www.fabsugar.com/Fab-Ad-Giuseppe-Zanotti-Spring-10-8500171) & [shopstyle](http://www.shopstyle.com/browse/Giuseppe-Zanotti) Although I would probably not be as exuberant to have my head used as a foot rest, if the foot was encased in any one of these Giuseppe Zanotti Spring 2010 heels, I might be slightly open to the idea. Considering that this foot probably belongs to a gorgeous model definitely puts these ads in perspective, however. Either way, the [Giuseppe Zanotti Spring 2010 campaign](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) is a simple concept that instantly grabs women's attention on two very important levels. One, the [fabulous footwear](https://www.trendhunter.com/trends/sergio-rossi) and, two, the dreamy male model. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Head-smacking Heels:** Innovative shoe designs that combine style and shock value. - **Gender-bending Advertising:** Advertisements aimed towards women that feature male models in non-traditional roles. - **Dreamlike Fashion Photography:** Photographs that incorporate surreal and fantastical elements into fashion advertising. ### Where This Applies - **Fashion:** Opportunities for shoe designers and fashion photographers to push the boundaries of traditional advertising. - **Marketing:** Disruptive innovation opportunities for brands to create memorable and attention-grabbing campaigns. - **Media:** Opportunities for fashion publications and social media influencers to showcase bold and imaginative fashion campaigns. ## Related on Trend Hunter - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md)