# Eating Dessert in Fashion Ads Giuseppe Zanotti S/S 09 Campaign Pokes Fun at Model Diets By Ayman | Published 2009-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giuseppe-zanotti-s-s-09-campaign References: [thefashionspot](http://www.thefashionspot.com/forums/showpost.php?p=5294271&postcount=32) The Spring/Summer 2009 [ad campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) for Giuseppe Zanotti playfully pokes fun at the general conception that female models do not eat unhealthy foods. And dessert? Oh, blasphemy! Shot by Inez van Lamsweerde & Vinoodh Matadin, the ads feature mode Anja Rubik in assorted sequined pieces from the new Giuseppe Zanotti collections. Anja poses with [ice cream, sundaes and assorted desserts](https://www.trendhunter.com/trends/magnum-ice-cream-ads). I love how the stylist of the ads combined simple cotton t-shirts with the flashy [sequined mini skirts](https://www.trendhunter.com/trends/contemporary-femininity). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity in Fashion Advertising:** Disruptive innovation opportunity: Incorporating diverse body types and promoting body positivity in fashion ad campaigns. - **Food and Fashion Crossover:** Disruptive innovation opportunity: Collaborating with food brands to create fashion collections inspired by food, creating a unique and intriguing crossover. - **Playful and Whimsical Fashion Campaigns:** Disruptive innovation opportunity: Infusing humor and playfulness into fashion ad campaigns to stand out in a crowded industry. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Using technology like augmented reality to create interactive and immersive fashion campaigns. - **Food and Beverage:** Disruptive innovation opportunity: Collaborating with fashion brands to create limited edition food and dessert items that reflect popular fashion trends. - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporating unconventional and unexpected elements into ad campaigns to capture audience attention and create memorable experiences. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md)