# Trademarked Landscape Art Giuseppe Licari Creates 'Registered: the Landscape as Object' By Jamie Danielle Munro | Published 2014-04-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/giuseppe-licari References: [designboom](http://www.designboom.com/art/giuseppe-licari-registered-trademark-tuscany-04-11-2014/) & [giuseppelicari](http://www.giuseppelicari.com/) Giuseppe Licari has turned the [Italian countryside](https://www.trendhunter.com/trends/luxeisland-farm) into a [trademarked piece of art](https://www.trendhunter.com/trends/terra-frammenti), with 'Registered: the Landscape as Object.' The artwork questions who owns this piece of land, considering the area was completely rebuilt and reorganized during the Renaissance period. Registered: the Landscape as Object also makes one think about whether or not the beauty and harmony of a piece of land can be owned with a piece of paper. If so, then whose to stop people from putting trademarks all over the earth. However, if this was to happen quite a few individuals would be outraged with the damage that could be done. Giuseppe Licari manages to make a poignant statement about ownership and the commercial exploitation that can take place in modern society. Photo Credits: [designboom](http://www.designboom.com/art/giuseppe-licari-registered-trademark-tuscany-04-11-2014/), [giuseppelicari](http://www.giuseppelicari.com/) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Ownership of Land Art:** The artwork raises questions about the concept of ownership and the commercial exploitation of land as a piece of art. - **Trademarks and Intellectual Property:** The project invites consideration of the role of trademarks and intellectual property in defining and protecting art and landscapes. - **Critique of Modern Society:** The artwork serves as a critique of the commercialization and exploitation of land in modern society. ### Sectors Adopting This - **Art:** The art industry can explore new ways to challenge traditional notions of ownership and intellectual property in artistic creations. - **Real Estate:** The real estate industry can reflect on the ethical and legal implications of trademarking land and its potential impact on property rights. - **Legal:** The legal industry can examine the intersection of trademarks, intellectual property, and land rights to develop better frameworks for addressing artistic ownership. ## Related on Trend Hunter - [Award-Winning Landscape Projects](https://www.trendhunter.com/trends/landscape-intervention.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Refurbished Rural Tuscan Farmhouses](https://www.trendhunter.com/trends/ricupaglia.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Agriculturally Inspired Art Projects](https://www.trendhunter.com/trends/farming-photographs.md) - [Immigration System-Inspired Artworks](https://www.trendhunter.com/trends/passport-series.md) - [Earth-Honoring Design Projects](https://www.trendhunter.com/trends/apacheta.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Milan Streets-Inspired Furniture](https://www.trendhunter.com/trends/il-salotto-milanese.md)