# Fierce Attitude Fashiontography This Giuseppe Circhetta Shoot Features Serious Personality By Jordan M | Published 2011-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giuseppe-circhetta References: [shockblast.net](http://www.shockblast.net/17396/) & [giuseppecirchetta](http://www.giuseppecirchetta.com/) There's something innately appealing about [fierce confidence](https://www.trendhunter.com/trends/songs-of-siren), and without a doubt, that is one quality that the models in this collection of Giuseppe Circhetta photos definitely have in spades. As a seasoned Milan-based fashion photographer, Giuseppe Circhetta doesn't seem to fool around with models who aren't prepared to look like they know who they are. The result is that this collection captures [strong personality, confidence and strength](https://www.trendhunter.com/trends/shapes-we-take) in a way that is less aggressive than it is merely self-assured. This quality doesn't appear stand-offish, but rather makes Giuseppe Circhetta's work seem more urgent and important. Ultimately, it's refreshing to see fashion photography that focuses more on personality than the [hyper sexualization of the female form](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). By bringing character to life, Giuseppe Circhetta definitely proves that he has more tricks up his sleeve than the average fashiontography guru. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fierce Confidence in Fashiontography:** Opportunity for disruptive innovation: Create fashion photography that emphasizes and celebrates the fierce confidence and strong personality of models. - **Personality-centric Fashion Photography:** Opportunity for disruptive innovation: Develop a fashion photography style that highlights the unique personalities and individuality of models. - **Empowering Fashiontography:** Opportunity for disruptive innovation: Reinvent fashion photography to empower models and showcase their strength and self-assurance. ### Industries Being Reshaped - **Fashion Photography:** Opportunity for disruptive innovation: Introduce novel techniques and styles in fashion photography that prioritize personality and confidence. - **Fashion Industry:** Opportunity for disruptive innovation: Encourage the fashion industry to shift its focus from hypersexualization to celebrating diversity, empowerment, and individuality. - **Self Expression:** Opportunity for disruptive innovation: Create platforms and tools that allow individuals to express their unique personality and confidence through fashion and style. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)