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# Wild Urbanized Critters
Giuse Modica Animals Skating Illustrations are Modernly Rendered

By Gil Cohen | Published 2012-11-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/giuse-modica-animals-skating
References: [sweet-station](http://sweet-station.com/blog/2012/11/giuse-modica/) & [giuse.nl](http://giuse.nl/images/webpages/skate.html)

Infusing artwork with personality and elements of urban life, Giuse Modica Animals Skating illustrations presents animals in a new way.

In this clever series, the artist creates [beautifully detailed animal renderings](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos), capturing their majestic muscles as they are caught mid-jump, moving through the air. He doesn't stop there; Modica gives each of the animals a [little skateboard](https://www.trendhunter.com/trends/new-psychedelia), combining his love of drawing with his [love of skateboarding](https://www.trendhunter.com/trends/united-through-skateboarding). This alternative perspective makes his images stand apart from other illustrations, making people stop and stare for a moment. Viewers are caught off-guard by the unusual idea of an eagle or a fox for example, using such a modernized and urbanized piece of sporting equipment.

The Giuse Modica Animals Skating illustrations show wild creatures in an alternate reality.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 46% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Modern Wildlife Art:** Combine images of animals with urban elements to create a unique perspective on traditional wildlife art.
- **Alternative Sports Equipment:** Incorporate unexpected or unusual pieces of sporting equipment into art or branding initiatives for innovative and memorable experiences.
- **Urban Animal Characters:** Explore ways in which to reimagine traditional animal personas in an urban context for branding and content creation purposes.

### Where This Applies

- **Art and Design:** Artists and designers can leverage modern and urban elements to create innovative images and products featuring wildlife for consumers seeking unique and original pieces.
- **Skateboarding:** Skateboarding companies can utilize illustrations featuring skateboarding animals to market products and create brand differentiation.
- **Advertising:** Brands seeking to create quirky or unexpected marketing campaigns could incorporate urbanized animal characters using alternative sports equipment, like skateboarding, to create edgier, modern, and eye-catching advertising content.

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